What’s the No. 1 rule for creating engaging content on social media? Answer: Using appropriate, attention-grabbing visuals! Have you ever double-tapped an Instagram photo before reading the caption? Or repinned a Pin before reading the text description or attached article? Sure you have. Users are drawn to the visuals.
As social media channels adjust layouts and algorithms to favor more visual content, marketers must make extra efforts to ensure published content is as engaging as possible. Pinterest is a special beast—not only is it highly-visual, but Pins have the longest lifespan compared to content on any other social media channel and the site is highly searchable.