SEO keyword selection

posted by Search

When it comes to search engine optimization (SEO), we see a world in a constant state of change. These changes come about by algorithm updates, design and aesthetic changes, social media and the roles of other mediums of sharing, and (as always) the needs of the user. Through all of this, every SEO has been guilty of throwing out clichéd terms such as “content is king” and utilizing the “latest and greatest” new tool to help clients succeed. However, through all of this, one thing remains the same: keywords.

We must absolutely know what we are trying to target before we can begin. If we don’t, then we’re really just driving down the highway blindfolded and hoping we reach our destination. But the big question is, “how do we select the right keywords?” The honest answer is that there is no easy solution for this. It’s almost always a case-by-case basis that requires you to know, and I mean really know who you are attempting to target.
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Put your strategic thinking caps on!

posted by Accounts

"Wait guys, I just got an idea. An idea so great that my head would explode if I even began to know what I was thinking about." - Peter Griffin, Family Guy

I bet you didn’t expect to see a Family Guy quote in a post about strategy, did you? This quote got me thinking about how great ideas come to mind and the advancements needed to make those ideas happen. Luckily, my head didn’t explode in the process. Strategic elements can be found all around you, but it takes a certain mindset and approach to turn strategic thoughts into action.

When you hear the words “strategic thinking,” what image comes to mind? If you are anything like me, I hope you envision yourself. Far too many times, people believe strategic thinking only refers to long, drawn-out work projects involving multiple departments and decision makers working to reach an end goal. In my experience, I’ve found just as many elements of strategic thinking in my personal life as I have in my work life.
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Will This Month Bring Flowers? It Just May...

posted by Design

Lugging that umbrella around is finally paying off! Let mother nature work her magic while you sit back, relax and let the flowers bloom.

Download our May wallpaper for your desktop or mobile device as a rainy day reminder.


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Hey! Let’s chat about responsive design!

posted by Development

As new devices become available and old devices get updated, screen sizes are going to change. It used to be the case (a couple of years ago) that there were just a few sizes (1024x768px, 1280x1024px, 1366x768px). Nowadays, there are hundreds of combinations! Obviously we can't make a different website to fit on every screen size, so what to do?

Responsive design offers a great solution. It allows us to create one website that adjusts to fit perfectly on any size screen – the font size is always readable, everything lays out in a well-organized and easily navigable manner, images always fit perfectly. It doesn't matter if you are using an Android smartphone, an Amazon Kindle Fire or a MacBook Air.
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2012 NAB Show recap

posted by Video

I just got back from the 2012 National Association of Broadcasters (NAB) Show in Las Vegas (actually, I'm starting this post on the flight back). The NAB Show is an annual event that spotlights anything and everything related to video production and broadcasting. More than 90,000 people attended the show this year. Exhibitors showcased their new products while attendees learned about new technologies and techniques from the show floor and educational sessions.

A lot of the buzz this year was around 4K (and 2K, 2.5K, 3K…)—which are formats larger than high definition (HD), meaning more pixels and higher resolution. Manufacturers are developing more affordable cameras, which makes them accessible to video producers who will start to adopt them quicker.
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