With customers expecting more out of their favorite brands than ever, the key to maintaining a loyal audience is keeping those customers happy with engaging, informative content. But how can marketers keep up with so many platforms?
In this Trending Topics video, we explore the content marketing strategy known as COPE – Create Once, Publish Everywhere. We’ll show you how one well-written blog post can be turned into a video, a billboard, posts on multiple social media channels and more. With COPE, marketers can efficiently create informative content that serves multiple channels—and keep customers happily engaged.