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  • #CMWorld Takeaways: Stories, Social & Our Favorite Color

    Now in its fourth year, Content Marketing World (#CMWorld) brought over 2,500 marketers from around the world to Ohio. Why? To tell stories. Umm, why? Because storytelling is the backbone of content marketing. Ok, no surprise there.

    However, this year Content Marketing World aimed to go one step further and explore HOW you tell your story. Be it tone of voice on social platforms, the use of expert content creators or designing an educational infographic, content marketing encompasses it all. Oh, and Kevin Spacey showed up to talk about House of Cards.

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  • Orange is the New Orange

    If you’re reading this, then you’ve experienced the new thunder::tech website. Don’t you love it? Months in the making, it’s the product of strong collaboration between departments—UX, Creative, App Dev, Communications, Account Services, even Operations, which helped assure we had the time and resources needed to do things right.

    Read on to see what each team brought to the table to turn the old into the beautiful, elegant site it is today.

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  • Our September wallpaper goes back to school with an e-commerce tip

    Did you know back-to-school season is the second-highest e-commerce shopping season of the year? Our September wallpaper celebrates this busy time of year.

    Download it for your desktop or mobile background with or without a calendar.

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  • Facebook changes force brands to evolve social marketing

    If your brand has been a power user of Facebook, then by now you've seen and hopefully read about the fading organic reach of marketers on the mother of all social networks. Facebook has acknowledged these changes to their news feed algorithm starting back at the end of 2013.
    Nationally, organic reach is being reported at around 6%, although there's variation in the numbers. Engaged brands with smart posting strategies seem be doing well, with their results in the low double digits, but are still acquiring less audience reach than a year ago. Don’t be surprised if you see your reach as low as 1-2%.

    Being willing to “pay to play” on Facebook is becoming more accepted by brands and also fueling record revenue for the network, so we can be sure it won't be going back to its old ways anytime soon. There's upside to a balance of organic and paid reach, and in some eyes, Facebook is still a bargain with a paid component based on targeting, traceability and cost.

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