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  • Diagnose Your Marketing Dilemma

    Pretty catchy title for a blog post, huh? Did it make you ponder about being a marketer in a world where the average consumer sees or hears over 5,000 marketing messages per day?
    Feeling a little overwhelmed?
    Take a slow, deep breath. This post was written and designed to help walk you through the initial process of uncovering where you might be experiencing some marketing mishaps. Try to answer these questions honestly, even if you are forced to face some hard truths.

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  • Top 5 Questions Marketers Fail to Ask Their Agency

    One of my main jobs at thunder::tech is to meet with a lot of potential clients and I've been doing this for 16 years now. Over the past couple of years, I've noticed some holes in what marketing departments are not asking us. These additional questions that they should be asking are the ones that go way beyond creating a statement of work. These questions allow your marketing team to get deeper insights into one of the most important outside relationships that your brand will have and how this partnership will affect your business.

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  • Marketing Automation: Best Practices for Marketers

    It happens with so much of the technology available to today’s marketers. It sounds like a great solution that will give you more time to be creative and be the amazing marketer you know you are, but it also sounds complicated and full of potential pitfalls. So how do you know how to “do” marketing automation correctly and ensure you’re getting the most from the technology you’ve invested in? We’ve put together some tips and best practices to help you succeed.

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  • Splash Pages, Landing Pages and Microsites: what you need to know


    So we need to talk.

    This is really awkward, but people have been saying that you don't know the difference between a splash page, a landing page and a microsite.

    It's OK. Really. It's more common than you'd think. Allow me to explain.

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