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  • Social Media Becomes Hub for Ebola News

    When the CDC confirmed the first case of Ebola in the United States on Sept. 30, Ebola was mentioned on Twitter nearly 6,000 times per minute. Since then, social media has become a popular source of information—whether fact or fiction—for many people to stay up to date on the story. Social media users have created hashtags, participated in Twitter chats, shared news stories and given their own opinions countless times through Facebook, Twitter, blogs and more. In the world we live in today, has social media helped or hurt the fight against Ebola?

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  • Facebook Introduces Rooms App

    Remember the old message boards and chatrooms where complete strangers would come together to discuss a common interest? Facebook Creative Labs has brought it back with their new app, Rooms, an anonymous mobile message board app. Currently available on iPhone, Rooms lets you create discussion boards for topics that interest you and invite others who have a passion for them as well.

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  • 'Why’ to Determine Strategy

    “The framing of a problem is often far more essential than its solution.”
    Albert Einstein
    As marketers and business professionals, we do a good job of analyzing who, what, when and how as we develop strategy for our businesses. What is going on within our industry and/or target market, who is our audience, when is the best time to reach them and how are our customers hearing about us?

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  • How does paid digital marketing & PPC work?

    We hear from clients frequently that they are looking for a digital marketing plan to meet their needs. However, most don’t know what type of digital strategy will help them succeed. Should the client be advertising on Google, Yahoo or Facebook? Or does success lie in purchasing large ad network impressions to drum up awareness on a limited budget?

    Digital marketing is a very broad term, but we would like to focus on digital media marketing (AKA display banners) and search marketing (AKA pay-per-click PPC) which covers most of what clients are looking for to drive conversions online. We have put together the following graph to help illustrate the benefits of each branch of digital marketing and advertising:

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