Marketer to marketer, we want to fill you in on a little secret. Posting timely content is all fine and dandy, but your customers are demanding more. They want better than “timely.” They want “now”—in the moment, as it happens, live content. Social media live-streaming tools make that possible, while also providing a medium for fans to comment and interact as they experience something (almost) as if it was IRL (in real life).
What is Social Media Live Streaming?
Social media live streaming involves hosting a video broadcast in real-time as fans interact by commenting, asking questions and engaging with the content being shared. Two of the most popular live-streaming apps are Meerkat and Periscope. After each had launched in the spring of 2015, their fan bases exploded. Periscope was quickly bought by Twitter and Facebook countered by favoring Meerkat streams.