It’s the Twitter trend taking the Internet by storm: hashtag games, or what we call The Hunger Games of the social media world. Why the nickname? Because like many social trends, hashtag games entice brands and Twitter users to duke it out in a battle of wits. A battle where you depend on your benefactors (Twitter users) for survival (retweets and favorites).
Why do hashtag games trend? If nothing else, people are enticed to participate in a conversation for two reasons: a sense of community and the chance to get their voice heard. If you think your #ReplaceAMovieTitleWithGoat tweet, “The Goatbook,” “You’ve Goat Mail,” “How to Lose a Goat in 10 Days,” (take your pick) is genius, you’re probably going to tweet it to see who else agrees. Everyone wants to be that random witty guy, or brand, whose punny tweet received dozens of favorites and retweets. But how? Get ready because we’re about to tell you how to harness your inner Katniss Everdeen.