SEO is Simple. It’s About Giving People What They Need.

posted by Search

We often read articles and attend seminars on the topic of SEO and how a marketer can best execute it. The problem is that many firms and people tend the feel that once they have the initial idea of SEO, nothing will change; it will not evolve or adapt. This is ultimately where they begin to lead clients, listeners and readers horribly astray. The latest such article was written for Financial Planning and delves very heavily into “keyword use.”

Sadly, the ideas stated in the above article have been ones that good SEOs have moved on from in the past couple of years. We’ve learned that there is no magic number for keywords, no golden ratio, nothing that says “if you use a keyword this percentage, you will have solid value in rankings.” One needs to look no further than Matt Cutts, head of Web spam at Google, in this video from 2011:



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The future of connected devices and what they mean for marketers

posted by Video

If you're amazed by today's current smartphone technology, just wait. They are going to look like cassette players in the next five years or so.

My watch shows who's calling, my scale can tweet, my bike and heart rate monitor correspond with my smartphone and the light switches in my home are connected to the Internet. This isn't Disney’s Tomorrowland; this all exists right now. And it’s just the beginning. More and more devices we use every day are going to be connected to each other and the Internet in ways we can hardly imagine today.

Right now

The Pebble smartwatch is one of the devices mentioned above. It was part of a highly-successful Kickstarter campaign in early 2012 and they've just started shipping over the past few months—mine came last week after 10 months of patiently waiting. The watch pairs with an iOS or Android phone via Bluetooth and displays text messages, emails, calls and other alerts. It can also control music playing on a smartphone.

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SEO and Keyword-Rich URLs

posted by Search

Allow me to introduce you to Google’s EMD update from last October:

• Search Engine Land - Deconstructing The Google EMD Update
• SEOmoz - The Exact Match Domain Playbook: A Guide and Best Practices for EMDs
• Search Engine Roundtable - Google EMD Update: Exact Match Domains No Longer Rank As Well

Keyword-rich URLs just ain’t what they used to be.

EMD backstory

Google was tired of websites ranking well because their URL had a few keywords in it, but the site itself offered no real value. This used to be a big proponent of SEO. Well, Google eventually got so sick of it they made a MASSIVE update to handle it. Suddenly sites that had “Keyword URLs” dropped if they didn’t back them up with real content.
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thunder::tech reports on the buying power of Mobile Moms

posted by Public Relations

It can be overwhelming to keep up with mobile trends when they are always changing, so we’ve done the work for you. Our Mobile Report Series is exactly what you need to stay on top of all the information. Start here with our first Mobile Report.

The latest addition to our Mobile Report Series, Mother’s Little Helper in the Digital Age, takes the topic of Mobile Moms and dissects what marketers must know about them to harness their $2.4 trillion collective buying power.

The 5 Things You Need to Know About Mobile Moms::

1. 3 out of 4 Mobile Moms say that marketers don’t understand them.

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It's time for spring cleaning with our April wallpaper

posted by Design

Winter hibernation is over! It's time to get to work refreshing your house…your garage…and your marketing! This month, your thunder::tech wallpaper offers more than just a scenic background-keep a helpful tip on your desktop all month long and keep your marketing in the front of your mind.

Download our April wallpaper to your desktop or mobile device.


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