posted by Accounts
I recently attended ABC Kids Expo with Melanie Eyerman, who manages our Communications Team. ABC Kids Expo is a partnership of manufacturers and retailers in the juvenile industry organized for the purpose of promoting the children’s product industry. The expo has more than 750 exhibitors spanning 3,000 booths and will be held annually in Las Vegas through 2018. Though this was my second year attending the expo, it was my first year
attending it in Vegas and the atmosphere of the show was much different.
posted by Public Relations
TAGS: marketing, thundertech, expo, las vegas, ABC, kids, children, products, retail, ABCKidsEXPO, #ABCKids2013, ABC Kids Expo, children
Vine Introduces Editing & Draft Features
While an Instagram craze is surely sweeping the nation, Vine has been hard at work to stay in the game. Vine has just released two major updates for their app—Sessions and Time Travel.
These two new features will save you time and frustration when creating Vine posts. Trust us, this is big.
Continue reading to learn how to use these new Vine features
and discover quirks about Facebook's new Insights you need to know.Read More...
posted by Development
TAGS: thundertech, social media, news, update, latest, Vine, save, Facebook, insights, stats, new, page, admin
This is not a political post. It is a project management and sponsorship lesson. Being a developer and project manager for many big projects for 11 years at thunder::tech has taught me quite a few lessons. And seeing the current firestorm that is Healthcare.gov really makes me feel for the folks that are trying to use the website, as it just adds frustration to an already very sensitive process.
It also makes me feel a sense of understanding, compassion and pity for those that were involved in building the web application, as I know the issues that arise with ambitious builds. I am running with the assumption that these were bright, seasoned professionals executing this project. And I think most should assume that unless actual rosters are revealed from CGI. I am of the belief they would be diligent about the talent. With that said, I want to set that expectation of sufficient talent to emphasize the point that even seasoned and professional team rosters can deliver shoddy results without proper management and communication.Read More...
posted by Public Relations
TAGS: thundertech, web, website, Development, project management, business, healthcare.gov, aca, obamacare, lessons, fix
For the past year we’ve been researching our nation’s top companies to discover how many are using mobile to their advantage. Fun fact:: Only 25% of brands currently have a mobile strategy.
Recently we began to wonder:: As such an important and growing industry, are foodservice chains more mobile-forward than the non-segmented top companies? We dove right in and began researching the foodservice chain industry.
Read on to see what we discovered.
posted by Video
TAGS: thundertech, thunder::tech, mobile, mobile white paper, responsive web design, rwd, mobile optimized, optimized, mobile research, restaurant, restaurant industry, foodservice chain, foodservice chains, marketing, mobile marketing, integrated marketing, mobile strategy
When it comes to connecting with people on the Internet—to educate, motivate or just entertain—nothing beats video. Certain studies have suggested that communicating marketing messages via online video is more than five times more effective than static text and photos alone. For this reason, it’s no surprise that the Internet has experienced an explosion of video in the past couple of years.Read More...
At thunder::tech, we have been an active participant in this video revolution, and we’ve noticed something interesting. As video equipment and editing software become less expensive and more ubiquitous, the general quality of video has risen. More importantly, the expectations of the viewers have risen, too—especially for companies that are perceived as having the resources to achieve high production values, professional editing, real actors and so on.
TAGS: thundertech, design, video, production value, online video, produce, production value, web, online, create, Vine, instagram, business, marketing, batdad, viral, viral video, professional, quality