SEO Success Factors After Penguin 2.0

posted by Search

Search Engine Land has been nice enough to update their Periodic Table of SEO and while we feel it is 100% worth seeing, reading, downloading and maybe even framing and putting on your desk to gaze at lovingly all day, most of you may not have time for that. So what we’re going to do is break it down a little for you. 

Google Penguin: A Quick Refresher

To overly simplify it, on April 24, 2012 Google Penguin was released as a way to combat people trying to cheat their way to the top. It targets things like keyword stuffing, using a link-building scheme, buying links, deliberate duplication of content and cloaking and lowers a website’s authority if they attempt to use those tactics. What Google aimed to do was make results a little better.

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Free Social Media Image Dimension Tip Sheets

posted by Public Relations

Social media platforms change so frequently, who can keep up? The image sizes alone seem to update on one platform or another almost monthly. I frequently ask (or shout crazily to myself rather), “What size is this image supposed to be?” when posting content. When memorization fails, us social media folks always end up bugging our teammates or doing a quick Google search to find out what size our next Facebook photo should be. Well, I’m personally tired of the guessing game and weighing whether or not the website I’m referencing has the right pixel ratio or not.

It’s social media chaos.

So we here at thunder::tech have created these handy dandy tip sheets to keep you sane and help make your visual social media content fabulous. Please feel free to download and print these sheets and then proclaim your defeat against the social media madness. Congratulations.

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How does Salesforce’s acquisition of ExactTarget affect marketers?

posted by Development

I found it quite fitting that I found out the news about Salesforce acquiring ExactTarget through a mass email message sent to my inbox via ExactTarget’s Scott Dorsey.

thunder::tech has been a partner with ExactTarget for quite some time, now and we have seen a lot of movement by ExactTarget since it filed its IPO last year. I attended ExactTarget’s Connections conference last year, and it was amazing to see the acquisitions and partnerships occurring around that time as well.

Last year, there were purchases of Pardot and iGoDigital which brought even more CMS, automation and analytics to ExactTarget’s offerings. All of the moves made sense and had some ripple to them in terms of value in solutions we could then configure and extend to our clients.

This is a tidal wave.
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Optimize Your Desktop with our June Wallpaper

posted by Design

Flowers are growing, birds are singing and search engines are ranking content. Download our June wallpaper and get your monthly dose of variety + marketing savvy—keep track of the date and keep up with the times!

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YouTube Switches All Users to “One Channel”

posted by Public Relations

YouTube One Channel

YouTube is preparing for the switch to a new channel layout, the YouTube One Channel. Although users have had the opportunity to apply the new layout since March, beginning June 5, all accounts will be automatically switched over to the format.

So what’s the deal with YouTube One Channel? It makes your branding the same across all devices—mobile, tablets, TVs and desktops. Another great feature is the option to add a video trailer that can only be viewed by users who aren’t currently subscribed to your channel. This allows brands to tell viewers what the channel is about and convince them to subscribe.

The new features of YouTube One Channel include::

• Channel trailer: Like any first impression, it is important to make it count! Now you can upload an enticing trailer video that only appears to users who aren’t currently subscribed to your channel.

• Ability to curate content: Whether it be your own or another users’ content, channel owners can now curate content and organize videos into playlists. With more control and customization, you can set up your channel to look just the way you want to better serve your subscribers.

• Scales to all devices: Channel Art will now scale to fit any screen size making a more simplified and appealing user experience no matter the viewer’s device.

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