mobile consumers

A QR code is not a mobile marketing strategy

Mobile marketing has definitely been a hot topic this year. We've watched brands jump in and take advantage of this rapidly increasing delivery channel. We’ve also watched other brands dive in without a plan and misunderstand what really is mobile. We’ve noticed some brands that are content to sit back and watch.

With so many facets of mobile marketing that are evolving at such a rapid pace, a guiding strategy is a must for companies.

Mobile is more than smart phones and tablets. Mobile marketing is the idea that the Internet is becoming an "always on" outlet for consumers. Brand managers need to have a better understanding of where their brand will be viewed online. Variables include screen sizes (from TVs to desktops to phones to interactive kiosks), connection speeds and environments.
Read More...

Related Posts

Your Brand – An Inside Look	Where is the social media customer service?	SEO keyword selection	Hey there, strategic thinkers! We’ve been looking for you.