Archives for 08/13/2009
posted by Accounts
The current economic downturn has affected every industry. Many organizations have taken hits to their reputation and others have taken this opportunity to evolve their services or products.
Most likely, your company has not escaped the past several months unscathed.
Do you know your brand as well as you used to? If you’ve experienced any of the following, your brand has likely been altered and is in need of a tune up:
- Significant changes in staffing
- A change in your sales channels
- Revised customer service strategies
- New products, line extensions or changes to product offerings
- Adding or closing locations
- Significant changes in the competitive landscape
- New demographic targets
- Changes to funding / revenue streams
Any changes, including the ones listed above, in an organization can call for an assessment of your brand and the message it exudes. Even small changes in your organization can significantly impact public perceptions and your marketing message. Your brand is dynamic and changes in your company’s structure should be reflected in the message your company portrays.
A simple way to gauge the changes to your brand is to survey both your internal (employees) and external (clients and stakeholders) audiences. If there is wide variation on how they describe your organization – what is does, what your values are and who your audience is, then there’s a need to formally address your brand message.
thunder::tech has recently revamped our brand identity process to help companies refine their message. Our process allows for better measurement and encourages team participation and endorsement for a cohesive and enduring message.
By taking the time to examine the strengths and weaknesses of the your organization’s message, you will stand out from the competition, add value to your audience and increase positive perception of your brand. These factors will position your company for success in any economic climate.
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