Archives for 09/25/2009
posted by Accounts
“Integrated marketing” is moving past a buzz word and into a viable agency model. However, it is a term that needs more clarification about its true definition. thunder::tech has been known as an “integrated marketing” agency for several years now and we believe the integrated process allows us to provide services of the highest value for our clients.
Integrated marketing is a holistic approach to marketing and includes all disciplines in advertising, graphic design and communications. An integrated agency has distinct skill sets that blend together to produce quality results. For instance, an integrated e-mail marketing campaign will require a designer to lay out the template, a programmer to tweak the code, a videographer to create the interview that is embedded in the message, a writer to create the copy, an analyst to make sense of the metrics and an account manager to make sure it all comes together on time, on budget and meets the target audience’s needs.
With integrated marketing covering the entire gamut of marketing communications, it’s a tough job to keep all messages consistent and succinct while remaining creative. By keeping these functions under one roof, it increases efficiency, improves creativity and creates a streamlined brand message. At an integrated agency, ideas flow more freely and production is more efficient with quality control overseen from start to finish.
Besides offering a large variety of services to your company, an integrated marketing agency can creatively solve marketing issues and problems. Since the skill sets are all under one roof, it doesn’t matter what it takes to provide a solution and for the agency - it all goes to the same bottom line so there’s no competition between services or solutions.
Integrated marketing also maximizes consumer impact because all the messages are delivered from one house, which means maximum profit with minimum cost. You’re also getting optimal market impact because each element of the agency complements and reinforces each other. Your audiences are being reached in a variety of ways guaranteeing that your message will be heard.
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