Archives for 03/2011
posted by Design
Spring is officially here and we’ve created a new wallpaper background to get you in the spirit of the season.
Our creative team developed a design that features our favorite things
about spring including the sun shining, birds chirping and flowers
blooming.
Download this wallpaper, with or without a calendar, for your mobile device and desktop computer.
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posted by Design
Games are fun. Games can be branded. Brilliant! But how do I know if it's right for my company?
Deciding whether or not to build a game and what kind of game it should
be depends on your unique audience. To develop an appropriate challenge
for a game, consider the following questions with your target audience
in mind:
- What about my brand or industry would be relevant in a game setting?
- Will my target audience even care that I have a game? If not, how can I convince them that they should care?
- Will my target audience have time for a short or long session
with the game (translated: Will most people be playing at work or home)?
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TAGS:
thundertech, interactive, interactive games, game, design, Development, web, website, marketing, brand, branding, promotionLinkedIn announced on March 22 that the social network reached 100 million members, averaging one new member per second, according to Mashable. To recognize the occasion, LinkedIn created a cool infographic, pictured below.
Founded in 2002, LinkedIn has changed the way professionals connect with
each other. With such a large network, all business professionals
should have an updated LinkedIn profile.
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posted by Accounts
Wearing many hats in an organization is very common. If you ask around,
you’ll find that it’s rare for one person to have only one
responsibility every day. The work load for each staff member has
increased throughout the years and to remove some of the marketing
responsibilities, an agency is hired. The most capable of agencies will
provide expertise and resources that may not be within an organization.
Some would say selecting an agency is a difficult task, but once you
find the right one, that relationship will continue to grow and less
responsibilities will be managed within the organization. Below are
things your company should consider when hiring a marketing agency.
Did you conduct research?
When choosing a marketing agency, it is important to do research and not
just pick the first name you find. Make sure to ask questions regarding
their experience, production process and culture. A reliable agency
will answer any questions they are asked, which will help connect them
to your company. The deeper the conversation, the more beneficial it
will be for the client and the marketing agency. Ask for references and
contact them to get a better understanding of the agency’s work. You can
relate to these other companies who have been on the client side,
especially if you ask for references that are within your industry.
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posted by Public Relations
A Twitter chat is not a new concept. There are a few that have been
running weekly or monthly for a few years now, but starting a Twitter
chat can be intimidating. Below are some tips to help your company lead a
successful Twitter chat with the best of them.
What is a Twitter chat?
First, we should probably explain what a Twitter chat is. Twitter chats
are a way for online users to gather at a specified time to discuss
certain topics or issues, enabling a company to bring its users together
on a platform where they can interact in real time. This is a great way
for brands to engage all of its Twitter users and potentially increase
followers.
How does Twitter chat work?
Before starting a chat, a hashtag
must be established. A Twitter hashtag is used to denote keywords or
topics in a tweet. When a user clicks on a hashtag, it will
automatically pull up the most recent tweets using that hashtag. A
hashtag creates a running stream of tweets that include that specific
word allowing administrators to track of all the participants and
questions being asked in one Twitter stream.
Consider using a hashtag that can easily be associated with your brand,
but remember to search the hashtag through Twitter search before you use
it. You never know who else may have already used that hashtag or what
it may already be associated with in the Twitterverse. Just remember to
try and keep the character count as low as possible for your hashtag
since it will be added onto the end of each tweet during the chat.
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