Archives for 11/24/2009

Is Foursquare for your business or just for fun?

Recent buzz from sites like CNN and Wired proclaims foursquare is the next Twitter. Not to be confused with a favorite childhood game, foursquare is an interactive game based on geo-location networking. While it’s best experienced on a GPS-enabled phone, such as an iPhone or Android, you can also play the game through text messaging and the Internet. A user earns points for checking in at a location, which includes anything from a home to a restaurant to landmarks and is rewarded with badges and titles such as “mayor” for frequently checking in. (For more information, check out Wikipedia.)

As a new way to stay in touch with your friends via the Web or your mobile phone, it’s sure to be something online influencers will embrace, which can translate into a new marketing tool for your business.

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