The beginning of the year at thunder::tech is full of New Year's marketing resolutions. Having some trouble figuring out what to improve this year? Take a look at some our suggested marketing resolutions for 2010:
Spend more time with your marketing.
A great marketing campaign can be implemented, but if it isn't maintained, it starts to lose its credibility. If you have a news tool on your Web site, update it! If you have a blog, add a new entry! A photo gallery? Upload photos from your last event to Flickr or Facebook. Your audience will notice.
Lose weight on your bandwidth and engage more visitors by writing concise Web site content.
How many times have you gone to a site and thought, "There is no way I am reading all of that text!" Take a look at your own site—do you get that same feeling? Visitors to the Internet have a short attention span. Keep it brief.
Read More...thunder::tech President Jason Therrien participated in the Government 2.5 Conference in Washington D.C. earlier this month.
Social media experts, executives and support staff of local, county, state and federal agencies and government convened for the two-day conference to discuss the convergence of social media, Web 2.0 and government.
Jason gave a presentation on the application of social media and Web 2.0 via channels such as::
- Government to citizen – Government agencies and departments can communicate to residents via social media channels.
- Citizen to government – With the right tools, individuals can aid government efforts. Jason provided the example of the iPhone application Boston citizens use to alert their city government of street light issues, graffiti, potholes, and more by submitting photos and a description.
- Government to business – Government entities can give businesses tools to help them work with government more efficiently and self-service their issues and questions. Jason discussed the ::ticc system that thunder::tech designed for the City of Strongsville, allowing businesses to publish available land, office, warehouse and retail space within the city.
Learn more about these applications and thunder::gov by contacting us at 888.321.8422 or following
@thundergov.
thunder::tech received a gold award for the integrated communications campaign we developed for
Vintage Development Group and
Battery Park
from the Cleveland chapter of the Public Relations Society of America
(PRSA). The integrated communications campaign included a variety of
projects including Web design,
printed communications,
media relations and
social media.
Team members Michael Schwabe, Misty Fry and Christina Karas are proud of thunder::tech’s new award!
thunder::tech’s work helped Vintage Development Group maintain a high
number of sales in the Battery Park development despite a tough
economic climate. Currently, there are no unoccupied homes in Battery
Park and the next stage of development has started early to meet
consumer demand.
Read More...It's a snowball fight like no other! With our interactive holiday card, you can pelt snowballs at your friends in any city, state or territory from the comfort of your home or office.
With
OnlineSnowballFight.com, throw snowballs to increase your score, but look out—if you get hit, you'll lose points you worked so hard to earn! Play by hitting any of the users wandering through the snowy landscape or enter your friends' e-mail addresses or Twitter usernames to send an icy greeting their way.
The animals rule this landscape. You'll start as a furry, cuddly bunny and as your score climbs, you turn into larger animals. Score enough points and become an abominable snowman, ruling the virtual hillside.
Read more about our holiday greeting in The Plain Dealer or
online and follow
@ttsnowballfight to see all of the action.
If you like the holiday card, you can also download a winter-theme
desktop wallpaper.
Good luck and happy holidays from thunder::tech!
With the right tools and applications,
LinkedIn can be a smart marketing tool to promote your business, showcase your expertise and connect with colleagues, clients and customers.
Launched in 2003, LinkedIn was designed for professionals, creating a new way to connect. With more than 50 million members in more than 200 countries, this social network is a popular platform for creating and growing a professional contact base.
There are a myriad of possibilities for using LinkedIn to create or further promote your brand, to market your business and communicate with your professional network.
You are Your Brand
Savvy online users are utilizing forums, blogs and social networks for background information on companies and business leaders. Users are also turning to social networks to directly connect with their favorite organizations.
LinkedIn provides that outlet for both companies and their customers. As a leader of your organization, you can promote your brand by simply creating and maintaining a profile.
Click to read the 10 steps for leveraging LinkedIn to benefit you and your business.
Read More...