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Tuesday, September 29, 2009

Download new October wallpapers!

posted by Public Relations

Whether you need to upgrade your current desktop background or satisfy that thunder::tech craving, we have a new wallpaper for you to download for this month.

Forever dedicated to keep your computer looking professional and in style, our designers created this wallpaper, which is available with or without a calendar.

Want to suggest an idea or image for an upcoming wallpaper? Leave us a comment below!


October Wallpaper with calendar

800 x 600     1024 x 768      1280 x 960       1600 x 1200

October Wallpaper without calendar

800 x 600    1024 x 768      1280 x 960        1600 x 1200


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Posted in: Design
Monday, September 28, 2009

The beginner's guide to font talk

posted by Design
In this chat::ter post, we'll take a look at a few fontastic terms that we think everyone should be familiar with. Understanding these terms and the proper way to display fonts will help you when interpreting feedback from your graphic designer on a print or Web design. The way information is presented in a layout determines how easy it is to read and comprehend which is very important to marketing strategy.

Design is part of our everyday life. A greater knowledge of design terms and principles can help you spot effective and ineffective design in the grocery store, on the highway as you pass a billboard or when analyzing your latest brochure.

This post will explain terms such as serif and sans-serif, kerning, leading and more.

Read More...
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Posted in: Design
Friday, September 25, 2009

What is a true integrated agency?

posted by Accounts
“Integrated marketing” is moving past a buzz word and into a viable agency model. However, it is a term that needs more clarification about its true definition. thunder::tech has been known as an “integrated marketing” agency for several years now and we believe the integrated process allows us to provide services of the highest value for our clients.

Integrated marketing is a holistic approach to marketing and includes all disciplines in advertising, graphic design and communications. An integrated agency has distinct skill sets that blend together to produce quality results. For instance, an integrated e-mail marketing campaign will require a designer to lay out the template, a programmer to tweak the code, a videographer to create the interview that is embedded in the message, a writer to create the copy, an analyst to make sense of the metrics and an account manager to make sure it all comes together on time, on budget and meets the target audience’s needs.

With integrated marketing covering the entire gamut of marketing communications, it’s a tough job to keep all messages consistent and succinct while remaining creative. By keeping these functions under one roof, it increases efficiency, improves creativity and creates a streamlined brand message. At an integrated agency, ideas flow more freely and production is more efficient with quality control overseen from start to finish.

Besides offering a large variety of services to your company, an integrated marketing agency can creatively solve marketing issues and problems. Since the skill sets are all under one roof, it doesn’t matter what it takes to provide a solution and for the agency - it all goes to the same bottom line so there’s no competition between services or solutions.

Integrated marketing also maximizes consumer impact because all the messages are delivered from one house, which means maximum profit with minimum cost. You’re also getting optimal market impact because each element of the agency complements and reinforces each other. Your audiences are being reached in a variety of ways guaranteeing that your message will be heard.

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Wednesday, September 23, 2009

thunder::tech celebrates the 10th episode of Good Morning Marketers

posted by Public Relations
We’re celebrating the first anniversary of “Good Morning Marketers” this month. In honor of this milestone, we’ve created a special edition of Good Morning Marketers that features 10 thunder::tech experts giving 10 practical marketing lessons.


A year ago, the first episode discussed mobile marketing and since then, the monthly video series has featured marketing topics such as social media, graphic design, search engine optimization, branding and more.

Check out our GMM Playlist to see all of the past editions of Good Morning Marketers.

Have an idea or suggestion for the next GMM episode? Leave a comment below or e-mail us at enewsletter@thundertech.com.
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Posted in: Design
Friday, September 18, 2009

Using YouTube features to enhance your video

posted by Video
YouTube is a great and inexpensive (free, actually) place to host and share your company videos. Additionally, it provides helpful tools to enhance user experience, promote content and analytical tools which track users and gauge responses.

Tags, Geocoding & Captions
The first step in uploading a video is to give it a title, description and tags. Your title and description should clearly describe the video’s content. You can also use the description to add links to your Web site or other items mentioned in the video. Use the tags to add keywords about the video or your company that are not included in the description.  Read More...
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Posted in: Design
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