Archives for 01/26/2010
posted by Design
A company’s brand is more than their color scheme and logo; it involves everything from how phone calls are answered to the language on your Web site and of course, your organization’s name.
Your name communicates a lot about your company and thunder::tech was recently featured in a Crain’s Cleveland Business article on naming. (The article is subscriber access only, but you can also see it on page 13 of the Jan. 11-17, 2010 issue).
The article touches on company names with a unique quality and meaning. At thunder::tech, we truly believe the best brand names convey something special about your organization.
Here are some things about our brand you may not know:
• The “thunder” part of thunder::tech came from President Jason Therrien’s football nickname.
• The four squares in our name that you find in our e-mail signatures, business cards and more, represent both a mark of craftsmanship and our four service areas: advertising, design, web and public relations.
• The large square in our logo signifies clear reasoning and the smaller, colored box represents ideas that are ready to explode from the base.
In addition to creating a strong brand identity for our own agency, we’ve also helped a number of clients discover their distinct brand qualities. From logo design, naming and brand messaging, here are a few clients we’ve helped:
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