Archives for 03/25/2010
posted by Design
It's always bad to start off by pointing out the negatives.
Let's start over.
It's generally good practice to open communication in a positive manner.
Whether you're writing ad copy, drafting website content, developing
your brand messaging or talking to a client or co-worker, you should
always be constructive, direct and authentic.
Positive speak fosters positive emotions. Think about it this
way: Someone comes up to you and says, "I have the greatest news for
you," and you could be prepared for something uplifting. Oh man, dollar taco
night just got extended to two nights a week! The same person opens the
conversation with, "I've got some bad news," and your stomach is likely
to sink as you dread the next words. Taylor Swift and a plane full of
puppies just went down in the Atlantic.
Extreme examples, but the idea's there. The point is to choose
your words carefully because people are hanging on them.
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