Archives for 03/25/2010


Positive's Good: Good copywriting skills mean more than being technically adept

posted by Design

It's always bad to start off by pointing out the negatives.

Let's start over.

It's generally good practice to open communication in a positive manner. Whether you're writing ad copy, drafting website content, developing your brand messaging or talking to a client or co-worker, you should always be constructive, direct and authentic.

Positive speak fosters positive emotions. Think about it this way: Someone comes up to you and says, "I have the greatest news for you," and you could be prepared for something uplifting. Oh man, dollar taco night just got extended to two nights a week! The same person opens the conversation with, "I've got some bad news," and your stomach is likely to sink as you dread the next words. Taylor Swift and a plane full of puppies just went down in the Atlantic.

 Extreme examples, but the idea's there. The point is to choose your words carefully because people are hanging on them.
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POSTED IN: Design


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