Marketing

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Put your strategic thinking caps on!

posted by Accounts

"Wait guys, I just got an idea. An idea so great that my head would explode if I even began to know what I was thinking about." - Peter Griffin, Family Guy

I bet you didn’t expect to see a Family Guy quote in a post about strategy, did you? This quote got me thinking about how great ideas come to mind and the advancements needed to make those ideas happen. Luckily, my head didn’t explode in the process. Strategic elements can be found all around you, but it takes a certain mindset and approach to turn strategic thoughts into action.

When you hear the words “strategic thinking,” what image comes to mind? If you are anything like me, I hope you envision yourself. Far too many times, people believe strategic thinking only refers to long, drawn-out work projects involving multiple departments and decision makers working to reach an end goal. In my experience, I’ve found just as many elements of strategic thinking in my personal life as I have in my work life.
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Knowledge Bombs Away!

posted by Accounts

As education is one of thunder::tech’s four core principals, we value the information we can learn and share with our colleagues and clients. Walking around to my co-workers' desks, I’ll see a variety of publications and I always have the opportunity to stop at the thunder::tech library.


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Your Brand – An Inside Look

posted by Accounts

We all do it – we spend time, money and every available resource on developing engaging marketing or branding plans for our customers. We focus so much attention on external resources to define our brand that we often forget to utilize one of our most valuable resources that exists within our own four walls.

You know what I’m talking about – the people within your company. The internal ambassadors who are interacting with the brand on a day-to-day basis. The employees who make up your brand.
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Goodbye Post-its, hello apps

posted by Accounts

No matter what business we are in, aren’t we all required to meet some sort of final deadline, communicate and even manage others? Whether it’s a deadline of setting up a meeting, planning to attend a years’ worth of trade shows or meeting your personal monthly sales goal for selling the Iron Gym Ab Strap (As Seen on TV!), we all have milestones to reach the end and see the light.

Thanks to advances in technology, we now have tools outside your standard yellow sticky notes to help us organize, remember, communicate and all-together more easily reach these milestones and deadlines without missing a beat and while increasing productivity. And the best part is they are easy to use anywhere at any time, for business or personal use.
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Know thy customer - The importance of CRM in marketing

posted by Accounts

Customer relationship management (CRM) has been a hot term for about a decade within sales organizations, and it has rapidly been making necessary inroads into the world of marketing. CRM is defined by Wikipedia as: "A widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support."

CRM brings science and process into the marketing industry. To know thy customer (or potential customer) is to be able to market more efficiently and effectively to them. Using a CRM approach allows an organization to attract, retain and nurture clients and leads.
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