Archives for 04/22/2010

The Facebook "Like" button: what does it mean for brands?

This week, Facebook implemented new community pages and phased out the “Become a Fan” option to a “Like” button.

Community pages allow users to connect on general topics, interests and brands and will be updated by importing information from user updates. Facebook users will now be able to link the information in their profile pages to community pages related to their interests.

Facebook pages will still be managed by brands, organizations and personalities. To join a brand or organization’s page, you will now select the “Like” button instead of becoming a fan. Facebook made the switch to the “Like” button because users are familiar with the “Like” feature when reviewing their friends’ status updates, photos and links. According to Facebook, users select “Like” two times more than they click “Become a Fan” every day.

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