Archives for 05/27/2010
posted by Accounts
While consumer-facing companies have been getting the bulk of the social
media limelight, business to business (B2B) companies have been slowly
testing the social waters and are expected to soon join their
predecessors.
According to studies conducted by Outsell
and Forrester
Research, B2B spending on social media marketing is expected to
increase 43 percent from 2009 to 2010 and will quintuple in the next
four years. This is part of an overall trend of increased B2B
interactive marketing budgets, which are anticipated to grow to $51.5
billion this year.
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