interactive


Digital signage everywhere: B2C (Part 1 of 2)

posted by Video

In the airport, at an event or even at the gas station, you're probably seeing digital signage in more places than ever before due to better, more cost-effective technology. Once reserved mostly for entertainment venues, digital signage now has very real, practical, business uses.

The phrase Digital Out of Home, or DOOH, is being used on the business-to-consumer (B2C) side to describe digital advertising interactions away from the home. This can range from mobile phones and tablets to digital billboards and kiosks. A basic use for digital signage is simply advertising. Consumers view messages from marketers just as they would with any other advertising but unlike print, digital signage can be much timelier and be changed and scheduled based on time of day, the weather or other condition.
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POSTED IN: Design

I don't want to work, I just want to play Angry Birds all day

posted by Design

Games are fun. Games can be branded. Brilliant! But how do I know if it's right for my company?

Deciding whether or not to build a game and what kind of game it should be depends on your unique audience. To develop an appropriate challenge for a game, consider the following questions with your target audience in mind:

  • What about my brand or industry would be relevant in a game setting?
  • Will my target audience even care that I have a game? If not, how can I convince them that they should care?
  • Will my target audience have time for a short or long session with the game (translated: Will most people be playing at work or home)?

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POSTED IN: Web

Holiday greetings from thunder::tech!

posted by Design

It's a snowball fight like no other! With our interactive holiday card, you can pelt snowballs at your friends in any city, state or territory from the comfort of your home or office.

With OnlineSnowballFight.com, throw snowballs to increase your score, but look out—if you get hit, you'll lose points you worked so hard to earn! Play by hitting any of the users wandering through the snowy landscape or enter your friends' e-mail addresses or Twitter usernames to send an icy greeting their way.



The animals rule this landscape. You'll start as a furry, cuddly bunny and as your score climbs, you turn into larger animals. Score enough points and become an abominable snowman, ruling the virtual hillside.

Read more about our holiday greeting in The Plain Dealer or online and follow @ttsnowballfight to see all of the action.

If you like the holiday card, you can also download a winter-theme desktop wallpaper.

Good luck and happy holidays from thunder::tech!



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