Archives for 06/17/2010
posted by Accounts
A savvy CMO or marketing manager regularly audits their marketing plan
to make sure they are on track, evaluate for success and establish
future goals. The halfway point of the year is a great time to revisit
your marketing efforts because of the summer slowdown that many
industries experience.
As you reflect on your plan, ask these
questions:
How has the recession affected sales within the
first six months of the year? Was the effect better, worse or as
expected?
During your mid-year audit, look at your sales and
consider the contributing factors. Was the success due to a recent ad
campaign or social media application? If a recent campaign or tactic was
successful, how can you build on that momentum in other areas? If
something was not as successful as you hoped, consider adjusting your
messages and communication efforts to offset these affects.
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