posted by Development
As every good SEO specialist knows, two weeks ago Google made a rather significant update to their operations. Some people may not have noticed, others may be outraged and some of us may even love the changes. For those who aren’t aware, Google now offers a host of new, easily accessible options for users. If you conducted a search of “Cleveland marketing firms,” you will see:
What you see above on the left-hand side is a fully expanded view of Google’s search options. You can search the customary images, video, news, maps, shopping and more, but you now can also search blogs, updates and discussions and then sort by time-specific frames. Now, you might be asking: “
What do Google’s new search options mean to my site’s SEO?”
With Google’s new interface, a user can completely remove websites which haven’t published information recently. As a result, we see the first SEO value in Google’s new system: Stay current, stay at the top. Google has made it possible to remove older sites with one mouse click and sort by the most current and relevant with two mouse clicks.
For years, SEO stated that content needs to be frequently updated to ensure that you stay on every search engine’s radar as a reliable site. Beyond SEO, providing updated content fosters customer relationships. Google has taken this one step further by allowing users to ignore outdated sites.
Frequently updated content:
• Provides value to your customers’ ever changing needs
• Offers users an incentive to return to your site
• Increases customers’ dependence on your products, insight and expertise
As users visit your site more frequently, they will be more likely to share your content and recommend your product to their friends and colleagues. This word-of-mouth process shows additional value. Word of mouth isn’t simply transmitted through personal conversation, it’s also transmitted via websites, blogs and social groups through links.
Online marketing professionals have long stated that inbound links are important as well as participation on blogs, forums and in the Internet community. Don’t simply allow discussions to happen without you: Participate and engage. Google also now provides users a way to ignore businesses who do not participate in online discussion.
Google’s changes to their interface tell the online marketing world that they must diversify and update if they want to remain competitive. You must frequently participate in the entire Internet community or Google will allow people to not find you through search results.
Now the only question is:
What are you doing to properly position your brand within Google’s new options?
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