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SEO keyword selection

posted by Search

When it comes to search engine optimization (SEO), we see a world in a constant state of change. These changes come about by algorithm updates, design and aesthetic changes, social media and the roles of other mediums of sharing, and (as always) the needs of the user. Through all of this, every SEO has been guilty of throwing out clichéd terms such as “content is king” and utilizing the “latest and greatest” new tool to help clients succeed. However, through all of this, one thing remains the same: keywords.

We must absolutely know what we are trying to target before we can begin. If we don’t, then we’re really just driving down the highway blindfolded and hoping we reach our destination. But the big question is, “how do we select the right keywords?” The honest answer is that there is no easy solution for this. It’s almost always a case-by-case basis that requires you to know, and I mean really know who you are attempting to target.
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Hey! Let’s chat about responsive design!

posted by Development

As new devices become available and old devices get updated, screen sizes are going to change. It used to be the case (a couple of years ago) that there were just a few sizes (1024x768px, 1280x1024px, 1366x768px). Nowadays, there are hundreds of combinations! Obviously we can't make a different website to fit on every screen size, so what to do?

Responsive design offers a great solution. It allows us to create one website that adjusts to fit perfectly on any size screen – the font size is always readable, everything lays out in a well-organized and easily navigable manner, images always fit perfectly. It doesn't matter if you are using an Android smartphone, an Amazon Kindle Fire or a MacBook Air.
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Google algorithm updates are looming ahead

posted by Search

A little more than a year ago, we saw great changes come from Google in the form of a series of updates they referred to as Panda. With these, they worked to weed out content that wasn’t original, wasn’t fresh and didn’t have a purpose. They sought to make the search landscape more relevant and meaningful.

Optimization Penalization

In this new year, Google is still making Panda updates, but they have something even larger in store for the search world. They aim to make searches more valuable and are doing this through one big update. In this algorithm update, they are looking at sites that have overly excessive search engine optimization (SEO) and penalizing them. This could include keyword stuffing in the URL, meta titles and descriptions and keyword-riddled content.
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Five tips for email template design

posted by Development

We are happy to see more and more clients jumping aboard the email marketing bandwagon these days. Contrary to what some may perceive as a lesser or weakened channel of communication due to new materializing technologies, it is still the cornerstone to a lot of communication, education, touch points and automated interactions with customers and clients. Be it lead nurturing, event reminders or product announcements, email marketing programs, and the platforms that enable them, provide critical marketing value.

With that understood, we thought it important to relay tips on what we think is an often overlooked or underappreciated aspect of email marketing: the email template design.

Here are five tips to make sure your emails are effective when they land in your subscribers’ inboxes:
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SEO and Social Media: BFFs

posted by Search

In the past year, we’ve seen an interesting progression in the world of search. With the onset of the numerous Panda updates, we saw Google begin to take large bounding strides toward offering something more valuable, more useful for the user.

First they began to weed out content that was aggregated or unoriginal. After that, Google began going after sites that used link-building schemes to generate traffic. Once that was done, they began to look more at how a site was actually designed. Was it beneficial to the overall user experience? Were there too many ads? Was it truly a site worth going to? Then Google rolled out their “freshness index,” which showed that they began to understand which queries needed timely information to be relevant and which ones just needed to be good, solid results.
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