Archives for 2/2010
posted by Public Relations
Our video team recently completed a promotional video for Dancing Wheels,
a professional dance company and school in Cleveland. The organization
is the first company to integrate wheelchair dancers in modern dance.
Dancing Wheels debuted the video at a fundraiser in February 2010
and will continue to include it in their promotional materials.
posted by Development
Have you ever had to decide between a Flash site and a HTML site driven by a content management system (CMS)? Some situations need a flashy and truly engaging experience easily made possible with Flash. Other situations require enterprise-type management and collaborative work processes to allow content updating delivered via HTML.
Do you choose the highly interactive and rich experience that Flash provides to impress your users or do you deliver an organized and maintainable site that delivers content via your favorite CMS? With most CMS setups, you often feel like you must sacrifice the rich and interactive qualities that Flash delivers. You’re also hunting down the developer who initially authored the site to update the text or a page’s message in Flash. With today’s technology and speed of advancements, you would think there would be a solution.
The good news is that there is a solution. You can have your rich graphical user interface cake and eat it too.
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posted by Design
Visual effects are no longer exclusive to big-budget Hollywood productions. New technologies and processes enable many effects to be produced more efficiently. While most businesses don't have the need for high-speed car chases with explosions, there are subtle ways to incorporate visual effects into your promotional video or website.
Chroma key background replacement
Improved Internet connectivity speeds have offered more businesses opportunities to use video to deliver their messages. A creative way to do this is to place your spokesperson right on your website using a green screen (just like in the local weather report) rather than in a boxed-in video.
In the example below, we shot video of a company representative and placed him in a Flash banner on their website. Using software, we created a transparency, or alpha channel, around the person so he can be placed on any kind of background. While this process is fairly straightforward, it requires some fine-tuning to clean up the edges of the image and make sure the background is not showing through.
Watch this example in motion.
posted by Public Relations
As marketers, we’d lose some of our street cred if we didn’t discuss the latest batch of Super Bowl ads. But, rather than just tell you which commercials we thought were truly the best of the big game, we’re going to share our favorite integrated commercials.
Parisian Love by Google
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posted by Public Relations
Our 2009 portfolio reel is now available, featuring the highest caliber of thunder::tech work in website design, media relations, logo design, social media and more.
In less than two minutes, you can get a glimpse into our greatest projects from the collaboration of our graphic design, public relations, video, Web development and search engine optimization teams.
To learn how you can be included in our 2010 reel, visit our website or call us at 888.321.8422.
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