Archives for 4/2010
posted by Design
Various set-top boxes have emerged in recent years, enabling consumers
to watch digital content through their home televisions. As low-power
computers, set-top boxes connect to the Internet and allow you to use a
remote control and watch from a distance. A few examples of these
devices include Apple
TV, Roku, the
upcoming Boxee Box and
Popbox.
More recently, television manufacturers have been building Internet
connectivity directly into TV sets. Samsung, Sony, LG and Vizio have all partnered with Yahoo! Connected TV
to deliver "TV Widgets" such as Facebook, Twitter, Netflix and YouTube
on their products. Google is even rumored
to be developing its own set-top box and software that will be licensed
to device manufacturers. Consumers buying Blu-ray Disc players are also
likely to enjoy Internet connectivity from their living rooms. Some
ambitious consumers are even downloading Boxee software to their laptops and
connecting them to TVs.
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posted by Public Relations
This week, Facebook implemented new community pages and phased out the “Become a Fan” option to a “Like” button.
Community pages allow users to connect on general topics, interests and brands and will be updated by importing information from user updates. Facebook users will now be able to link the information in their profile pages to community pages related to their interests.
Facebook pages will still be managed by brands, organizations and personalities. To join a brand or organization’s page, you will now select the “Like” button instead of becoming a fan. Facebook made the switch to the “Like” button because users are familiar with the “Like” feature when reviewing their friends’ status updates, photos and links. According to Facebook, users select “Like” two times more than they click “Become a Fan” every day.
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posted by Public Relations
Public Relations Manager Misty Fry recently presented at the YouToo Social Media Conference hosted at Kent State University on using social media for media relations.
Misty shared best practices for communicating with the media through social networks. To learn more, check out her slides below:
posted by Video
Mobile marketing is an important part of an integrated marketing
strategy. With more and more people accessing the Internet and an
increasing number of smart phone devices hitting the market, it’s
crucial that your brand translate to the mobile Internet.
After releasing a mobile version of our site at m.thundertech.com, our
video team created a short clip showcasing the growing use of mobile
devices for online browsing.
Do you find yourself using mobile Internet more frequently now? What
device do you use?
posted by Public Relations
Whether it’s helping Haiti victims, establishing reading programs or
volunteering time, companies are becoming more active and vocal about
their corporate social responsibility (CSR) practices.
CSR, company standards and activities that address social, ethical
and environmental issues, has a strong influence in how consumers view
brands. Brandweek
recently reported
findings from a survey, conducted by
Landor Associates,
Penn Schoen
Berland and Burson-Marsteller,
that
measured consumer perceptions of CSR. The most significant conclusion is
that in a struggling economy, consumers place a higher value on
corporate responsibility and transparency.
Consumers feel so strongly about companies positively impacting the
environment and community that 55 percent said they would select a
product that supports a cause against those that do not. In fact, 70
percent of consumers will pay more for products from socially
responsible companies.
Corporate citizenship can be a great addition to your public
relations initiatives. Community involvement adds good will and fosters
open communication with target audiences such as consumers, stakeholders
and the media. Based on survey findings mentioned above, CSR
strengthens your brand by managing your reputation and showing your
commitment to consumers.
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