Archives for 6/2010
posted by Design
Almost a year ago, we posted Attention to detail: the importance of proofreading and
other matters of grammer. Even though it remains one of our most
commented posts, as the title of this post elludes to, some out there
are still lacking the power to effectively proofread.
Show and tell time:
The word chocolate is used 11 times on this page alone along with one
instance of chocalate.
Unfortunately, looking past the misspelling, neither chocalatebar.com
nor chocolatebar.com lead you to this delicious site.
Read More...
TAGS:
design, copywriting, proofing, grammar, proofreading, web, website, website content, print, advertising, marketingAs the newest crop of interns joins marketing agencies and departments
this summer, now is a good time to identify their participation in your
brand’s social media efforts.
Over the past few months, many brands have recognized the importance of a
social media strategy and have established an active social media
presence. Social media marketing takes many forms across organizations
and companies – whether it’s an internal function or supported by an
agency, whether it’s operated by a single person or by a group of
contributors.
Across all industries, a consistent mistake is allowing interns to
exclusively manage your brand’s social media presence. Many companies
lean on their interns because of their potentially deep knowledge of
social applications and ability to stay current with the latest mobile
gadgets and technology. However, interns still have a long way to go in
learning about these applications from a strategic perspective.
Read More...
posted by Accounts
A savvy CMO or marketing manager regularly audits their marketing plan
to make sure they are on track, evaluate for success and establish
future goals. The halfway point of the year is a great time to revisit
your marketing efforts because of the summer slowdown that many
industries experience.
As you reflect on your plan, ask these
questions:
How has the recession affected sales within the
first six months of the year? Was the effect better, worse or as
expected?
During your mid-year audit, look at your sales and
consider the contributing factors. Was the success due to a recent ad
campaign or social media application? If a recent campaign or tactic was
successful, how can you build on that momentum in other areas? If
something was not as successful as you hoped, consider adjusting your
messages and communication efforts to offset these affects.
Read More...
posted by Video
The release of HTML5, a new standard for Web development, has been the topic of conversation for Web developers, Web designers and even marketers in recent months.
As more Internet browsers and devices begin to adopt this standard, the discussion will continue and you may be asking the question: Do I need to update my website for HTML5?
Any marketing professional or business executive who wants their brand to evolve with current technological advances should be mindful of this new standard that provides more features, font options and usability functions.
thunder::tech’s Art Director Dave Berman and Web Development Manager Bruce Williams visits the set of Good Morning Marketers to discuss HTML5 and what it means for your brand and website.
Watch the video below to learn how you need to prepare for HTML5.
Contact your account manager to discuss how these new specifications may affect your site.
posted by Public Relations
Our team recently launched an integrated marketing campaign for The Millcraft Group of Cleveland. Co-sponsored by International Paper, this multimedia campaign aims to educate consumers and business professionals on the benefits of using print in marketing communications.
The “Do You Know The Facts?” campaign, which validates print as one of the greenest and most effective options in marketing campaigns, includes a video and microsite as well as print ads and direct mail pieces.
Watch the video below to get the facts on print communications.
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