content relationship strategy
posted by Accounts
Customer relationship management (CRM) has been a hot term for about a
decade within sales organizations, and it has rapidly been making
necessary inroads into the world of marketing. CRM is defined by Wikipedia as: "A
widely implemented strategy for managing a company’s interactions with
customers, clients and sales prospects. It involves using technology to
organize, automate, and synchronize business processes—principally sales
activities, but also those for marketing, customer service, and
technical support."
CRM brings science and process into the marketing industry. To know
thy customer (or potential customer) is to be able to market more
efficiently and effectively to them. Using a CRM approach allows an
organization to attract, retain and nurture clients and leads.
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thundertech, CRM, content relationship strategy, marketing, agency, firm, integrated, customer, relationship, strategy, strategies
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