Archives for 8/2010
posted by Design
The season is beginning to change with our outdoor surroundings soon following suit. This month’s background will help you change your atmosphere for the approaching season.
“As summer turns to fall, we enjoy watching the colors around us change to beautiful shades of orange,” said Connie Baltitas, one of our designers. “Enjoy this fun wallpaper on your desktop this season!”
posted by Video
When incorporating video content on your webpage, you must consider that
an increasing amount of customers will be viewing it on mobile devices
and desktop computers. For the most part, these devices do not have
plugin capabilities such as Flash to support video. Instead, they have
built-in video playback capabilities that can play video without a
plugin, but unfortunately, not all of them support the same format. As a
result, businesses and content providers must offer their video in many
formats to reach as many devices as possible.
Here is a quick list of solutions:
Large Scale—Use Content Delivery Network solution (CDN)
Usually a very turn-key solution, many CDN providers such as FreeCast and MediaBlog
have tools for encoding and delivering videos to many platforms in an
automated way. Some providers also use cloud computing, using multiple
servers so the user streams video from a nearby server. This solution is
appropriate for applications where a large number of videos are being
delivered. It can, however, be pricey.
Read More...
posted by Accounts
Customer service is an important part of every marketing conversation. Customer service experiences, whether good or bad, can have a very large impact on a brand's identity.
In the latest episode of Good Morning Marketers, thunder::tech's monthly marketing series, Jason Therrien and Michael Schwabe discuss customer service and how new technologies can improve and help a company provide the best service possible to its audience.
posted by Public Relations
For the past few months, the thunder::tech team has worked with Cedar Point to promote their 2010 season with a variety of integrated marketing tactics.
Cedar Point wanted to promote their newest, most-expensive water flume ride to date, Shoot the Rapids. They also charged us with the task of enhancing their online presence including Facebook, Twitter, YouTube and foursquare.
Our team provided media relations and social media strategy, which included messaging, promotion and management of their social media presence. In addition to designing and developing their Facebook landing page, we also created the Shoot the Rapids game, where players must navigate the raging rivers in the hopes of winning tickets to Cedar Point.
Play Shoot the Rapids to show your skills in the turbulent waters.
At the end of July, we launched the Pier to Point media tour in partnership with Positively Cleveland, The Rock and Roll Hall of Fame and the Toledo Zoo, which involved both traditional media and bloggers from the Chicago market. Tour guests spent three days visiting popular destinations in Northeast Ohio including Cedar Point, the Rock and Roll Hall of Fame, West Side Market and the Cleveland Metroparks Zoo.
Cedar Point’s online presence is continuing to grow and will soon hit a milestone of 500,000 Facebook fans. Be sure to follow Cedar Point on Facebook so you can be one of the first to hear their upcoming announcement.
posted by Public Relations
We are looking to add a new member to thunder::tech’s public relations department. This PR pro needs to have excellent skills in media relations, writing and social media. He or she must have a positive attitude and be a team player.
To apply for this position, submit your resume and writing samples on our website. If you have someone in mind for this position, send us a message on Twitter or give us a call!
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