Archives for 9/2010
posted by Public Relations
Last week, we began our multiple-part series on the new features that Twitter has rolled out. In Part 1,
we discussed the expanded viewing panes and embedded multimedia. This
installment will focus on Twitter changing the landscape of URL
shorteners.
Out with the URL Shorteners as we know them…
Even though a user can now remain on Twitter.com for images and video,
links to articles and blog posts will still direct you to a different
website. In the future, users will hopefully be able to preview the
website before jumping to it, but for now Twitter has create a
short-term solution to help prevent users from clicking ambiguous links
created by URL shorteners.
Read More...
posted by Video
Google recently launched their newest feature, Google Instant, which will now deliver search results as you type. Aiming to give you a better experience, Google Instant promotes smarter predictions, faster results and shorter searches with two to five seconds in saved time.
Josh Mathe, one of our search specialists, and Development Manager Bruce Williams, visit the set of Good Morning Marketers to discuss Google Instant and what it means for search engine optimization efforts and pay-per-click advertising campaigns.
posted by Public Relations
In an effort to keep Twitter users coming back for more, the ever
popular social media tool unveiled a new look last week to select users.
Tweeters now have more tools than ever with what Twitter admits to be
the largest site overhaul since it broke out on the social media scene
in 2006.
One of the biggest questions is what do all of these new gadgets and
gizmos mean for marketers? We sat down to try and explain everything in
one post, but there is just too much to discuss in a few short
paragraphs, so welcome to our new multi-part Twitter series! Within the
next few weeks (spoken like a true Twitter marketer), we will explore
some of the changes and how they could impact communication with your
customers.
This week, we begin with the expanded viewing window and the use of embedded multimedia.
Read More...
posted by Public Relations
Bringing more people to your organization’s website can go beyond a link in your e-mail signature. Effective marketing of your website should feature a combination of online and offline tactics including search engine optimization (SEO), presentations and media relations.
Michael Schwabe, one of our account managers, and Search Specialist Josh Mathe presented at the Council of Smaller Enterprises’ (COSE) Education Series earlier this week on increasing a company’s website traffic.
The two team members talked with more than 40 business professionals, providing strategies that will help increase the amount of users visiting a site. Held at the 100th Bomb Group Restaurant in Cleveland, the presentation included suggestions such as using social networks, creating a blog and using word of mouth marketing.
View the presentation below to learn other tactics that will drive more people to your website.
Contact us if you would like to learn more about SEO or ask us present at your event.
posted by Design
Our team recently completed a design campaign for Flavors of Chicago, one of American Liver Foundation’s signature events. This is the first year that the event was held in Chicago.
Campaign collateral included an invitation, R.S.V.P. card, sponsorship card and packet, an e-mail blast and promotional card.
Held at the end of August, Flavors of Chicago is a creative culinary event that showcases premier restaurants and chefs of the city. Guests enjoyed a signature five-course dinner, prepared tableside, paired with wine and exquisite décor.
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