Author: Accounts
posted by Accounts
The Consumer Electronics Show (CES) has been an industry stop for those
in the consumer electronics industry for decades. If you've followed
tech publications for the past several years, you've seen that this show
has morphed into a much more important presence for all things tech,
and then of course for all things marketers must be using to reach their
audience.
I decided to make the pilgrimage to Las Vegas in January to see it firsthand.
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thundertech, marketing, CES, 2012, las vegas, consumer, electronics, show, trade, mobile, social, Media, marketers, 3-D, technology, innovation, appsAre you looking to join a collaborative, innovative and creative team? We’re hiring an account manager who can drop threes in cornhole.
This position includes managing key accounts, working with production teams to ensure client projects are on schedule, guiding client marketing strategies and cultivating and maintaining client relationships.
Individuals interested in this position should have a bachelor’s degree and experience in both marketing and project management.
For more information on this and other career opportunities, view our Careers Page where you can also submit a resume. We’d love to meet you!
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thundertech, job, career, account, account service, team, manager, management, agency, marketing, strategyAs the year comes to a close, we’ve compiled a multi-part series to
recap a great year and set 2012 off right. We asked our department
managers to chime in with a review of 2011 and a look at what to expect
from their teams in 2012. Check back throughout the next few weeks to
learn more about your favorite thunder::tech departments.
Our fearless leader Jason Therrien kicks off our 2011 series with an overview of the Account Services team’s successful year.
2011 brought more growth to not only thunder::tech as a whole, but also
our Account Services team. We've added staff and services and continued
to provide marketing solutions to clients coast to coast. This year, we
beefed up our presence in all of our major markets (Chicago,
Cleveland, New York) while growing our presence in Los Angeles and San
Diego with new accounts. There were also account and project wins in a
dozen other locales throughout the United States.
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thundertech, 2011, 2012, recap, series, account services, jason therrien, los angeles, san diego, Chicago, Cleveland, new york, marketing, agency, mobile, search, public relations, multimedia, social media, design, branding, advertising, digital, integratedAs we head into budgeting season for 2012, we’d like to recommend an
important line item that is far too often overlooked. In this time of
exponential shifts in marketing efforts, don’t forget to include a place
for experimentation.
We’ve seen it done a number of ways within
companies. Some take a couple of percentage points off their marketing
budget and set them aside. Others pick a number out of the sky. The
mindset is as important (and perhaps even more so) as having a number,
but the line item seems to force it to be addressed.
The
experimental marketing budget reminds marketing heads throughout the
year about the importance of testing and learning, trying and tinkering
with something new before it’s mainstream. We’ve all witnessed during
the past few years how the adoption curve from “cutting edge” to
mainstream is getting faster.
The experimental budget also allows you to learn and not be caught
flatfooted once the new marketing technique, technology or delivery
method becomes widely adopted. Once it’s mainstream, you’re ready and
know what to do. Or, you’re able to explain to your organization that
it’s been tried and it may not be right for your brand.
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thundertech, marketing, budget, budgets, budgeting, 2012, planning, plan, season, line item, experimental budget, experiment, experimenting, experimental, marketing budget, cutting edge, mainstream, trial, new, methodWe’ve noticed a trend in the past few years that has been interesting to watch from the agency perspective. An Ad Age article
summed up the education challenges for marketers with results from a
recent Chief Marketing Officer (CMO) report conducted by IBM that
surveyed more than 1,700 CMOs. The biggest takeaway was that 78 percent
expect more complexity in the next five years, but only 48 percent are
prepared to deal with it.
Also of note was how personally
underprepared CMOs are, based on the survey numbers. For instance, while
82 percent said they plan to increase their company's use of social
media, only 25 percent said they needed social media expertise. We don’t
believe our clients have to be social media experts to understand the
channels, but if they’re not actively participating with it, then we’re a
long way from getting them started.
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TAGS:
thundertech, marketing, cmos, cmo, chief marketing officer, marketing executives, education, continuing education, emerging technologies, marketing agency, IBM survey, CMO report, marketers
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