Author: Accounts
posted by Accounts
During a recent trip to Quicken Loans Arena, I quickly became aware that branding and advertising at arenas, ballparks and stadiums has become almost inescapable. Sponsored sections of the venue, ads on the scoreboard and giveaways sponsored by insurance companies have become the norm; but they have also begun to teeter on overwhelming. It wasn’t until I retreated to the men’s room, away from all of the ads, that I felt a sense of relief (literally). Restrooms have become a place of solace in a world filled with in-your-face media and constant pressure from advertisers. However, if Captive Media has its way, we may lose this once sacred place forever.
The Captive Media system involves a hi-definition screen, mounted at eye level above a urinal. When the urinal is not being used, the screen will show a mixture of content and advertisements. When the urinal is in use, the screen will switch into “gaming” mode, and said user is in for an interaction like none other:
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thundertech, marketing, branding, advertising, advertisements, streaming content, content, Captive Media, bathroom marketing, restroom marketing, media buying, media planning, urinalMembers of the thunder::tech team attended the South by Southwest (SXSW) interactive conference in Austin, Texas last week! The five-day festival included panel discussions by some of tech’s best minds, incredible networking, big brand parties, music and general shenanigans. We had to find a way to bring our experiences back with us, so we challenged each team member that got the chance to go to Austin to give us a quick take and grab some pics.
Check out all of our complete SXSW 2013 series with the links below::
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posted by Accounts
Members of the thunder::tech team attended the South by Southwest (SXSW) interactive conference in Austin, Texas last week! The five-day festival included panel discussions by some of tech’s best minds, incredible networking, big brand parties, music and general shenanigans. We had to find a way to bring our experiences back with us, so we challenged each team member that got the chance to go to Austin to give us a quick take and grab some pics.
Catch up if you missed our introductory post and Andrea’s, Justin’s or Melanie’s Quick Takes. Now here’s our fourth and final Quick Takes from our president, Jason Therrien.
Jason’s SXSW Quick Takes:
- General hunger for knowledge. SXSW is known for the parties, but the daytime events were almost all sold out. There were very few folks taking notes on paper. Mainly tablets, which were mostly iPads.
- In the convention center, a hologram helped direct you on the top sessions for the day, etc.
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thundertech, sxsw, austin, south by southwest, 2013, marketing, technology, mascots, gesture, mobile, trend spotting, QR codeMembers of the thunder::tech team attended the South by Southwest (SXSW) interactive conference in Austin, Texas last week! The five-day festival included panel discussions by some of tech’s best minds, incredible networking, big-brand parties, music and general shenanigans. We had to find a way to bring our experiences back with us, so we challenged each team member who got the chance to go to Austin to give us a quick take and grab some pics.
If you missed our introductory post yesterday, get caught up here. Now here's Quick Take #1 from Andrea Aber, account services team manager.
Andrea’s SXSW Quick Takes:
- It is the heads down concept to the extreme! While walking outside and in the convention center, I watched people constantly walk into signs and each other.
- YouTube quick tip: Change the title of your video periodically.
- There was someone in the audience when this tip was shared who did this during the panel in real time to test it out. Within a matter of minutes, he said he had already received more comments on the video than in the last several months.
- Dorito’s built an EXTREME stage for the music portion of the festival. They were in the process of putting the finishing touches on it while we were still there. More on that here.
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thundertech, sxsw, austin, south by southwest, 2013, marketing, technology, YouTube, mobile, Dorito, extreme, stageLate night just got a little more crowded in 2013. Jimmy Kimmel and his blossoming talk show, Jimmy Kimmel Live! bumped the ever-present Nightline to claim the coveted 11:30 p.m. time slot. So what’s the big deal? The show is only moving up one half-hour. But look at who he is now head-to-head with every night competing for engaged eyes – Jay Leno, David Letterman, Conan O’Brien and the dynamic duo over at Comedy Central, Jon Stewart and Stephen Colbert.
I happen to like Jimmy Kimmel and so do a lot of people in the 18-49 age demographic. But can the time slot attract and hold onto more viewers? What does this mean for ad spend spread across the major networks and basic cable? From a media buying perspective, inventory is available now to reach this new demographic where it didn’t exist before.
The entire late night spectacle intrigues me and so I did some research to see what it was like during a simpler time when there was one King of Late Night.
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thundertech, marketing, ad spend, media buy, Media, spend, buy, ad, advertising, TV, television, spot, commercial, late night, show, prime time, tips, audience, media buying
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