Author: Video
posted by Video
I recently returned from the 2013 National Association of Broadcasters (NAB) show, which is an annual trade show for broadcast, cinema and video production professionals to learn about the latest technology and innovations within the industry. Along with attending sessions lead by Hollywood and TV directors, cinematographers and producers, I got to learn about the latest trends in production and delivery technology on the show floor. This included the latest Ultra HD cameras, remote control helicopters, LED studio lighting, virtual sets, social media moderation for broadcast & digital signage, Steadi-Cams for iPhones, more powerful and efficient post-production software and much more. The following are three overall trends from this year's show.
Ultra HD/4K was everywhere
The hype of 3D at NAB 2012 has been replaced with Ultra HD (UHDTV) at this year's show. UHDTV is the general marketing term for 4K and 8K video resolution standards. This refers to video resolutions that are roughly four-eight times that of 1080p (full HD). You may be thinking, “my HDTV looks awesome, why would I need something better?” Take my word for it. It's noticeably better, especially on large displays. The best way I can describe it is that even close up, it looks like a fine photographic print. Although mainstream adoption of UHDTV is probably many years off (the display below costs around $20,000), eventually it will be adopted as a standard that replaces HD. That said, it does have some practical uses right now.
Sony's 84" 4K Ultra HD TV with added graphic comparing 4K to HD and other standards.
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NAB show, 2013, NAB, national association of broadcasters, broadcast, film, camera, digital, cinematography, production, technology, trends, new, HD, 4K. Ultra HD, UHDTV, future, Blackmagic Design, GoPro, cloudIf you're amazed by today's current smartphone technology, just wait. They are going to look like cassette players in the next five years or so.
My watch shows who's calling, my scale can tweet, my bike and heart rate monitor correspond with my smartphone and the light switches in my home are connected to the Internet. This isn't Disney’s Tomorrowland; this all exists right now. And it’s just the beginning. More and more devices we use every day are going to be connected to each other and the Internet in ways we can hardly imagine today.
Right now
The Pebble smartwatch is one of the devices mentioned above. It was part of a highly-successful Kickstarter campaign in early 2012 and they've just started shipping over the past few months—mine came last week after 10 months of patiently waiting. The watch pairs with an iOS or Android phone via Bluetooth and displays text messages, emails, calls and other alerts. It can also control music playing on a smartphone.
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thundertech, connected, device, Internet, web, enabled, smartphone, technology, marketing, marketeres, pebble, watch, wearable technology, wearable, Google, glass, project glass, Apple, advertising, messageThe script has been written, planning is complete, the shots have been acquired and it's a wrap on production. Now it's time for post production where we put the whole video together. Aside from the things that are most noticeable (editing, graphics), there are many little but important things that go on in this phase that often go unnoticed—and if done right, they shouldn't be noticeable. That said, they really add polish to a video and it can be noticeable if they’re not done at all.
Dialog editing & audio sweetening
Viewers are more likely to forgive bad picture vs. bad sound. Therefore,
clear, intelligible audio is a very important production aspect.
Ideally, we've captured good audio on set so we shouldn't have to do
much repair. That said, there are often factors we can't control such as
air conditioning noise or a person's voice just not being very clear.
These are things we can fix, reduce or enhance in post-production audio.
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thundertech, video, multimedia, post, production, post-production, color, correction, audio, sweetening, editing, edit, Lube Stop, Mike Polk, ad, Team Wendy, detail, effects, specialThis is part two of two in our digital signage chatter series. We previously talked about digital signage uses for business-to-consumer (B2C) companies. Now, we'll focus on business-to-business (B2B) uses.
Events::
While B2B companies aren't trying to catch the attention of consumers, they still need to impress their potential customers and clients. One of the most obvious uses of B2B digital signage uses is at trade shows. I recently attended NAB Show (a video production/broadcasting conference), where almost everyone had some sort of digital display. At a show were everyone is involved in video/broadcast technology, you really need to do something big or unique to stand out. If you are in most other industries however, you can probably make your booth stand out using digital signage without breaking the bank.
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thundertech, multimedia, video, digital, signage, sign, interactive, trade show, event, screen, business to business, business-to-business, business, b2b, lobby, marketingTo celebrate National Bike to Work Day on May 18, 2012, the thunder::tech Bike Club created a 3-D video of their journey to work.
If you have a pair of red/cyan 3-D glasses (maybe saved from our holiday card), put 'em on before hitting play. If not, you can adjust the settings in the video player and turn off the 3-D feature.
(Warning: YouTube does not support 3-D on mobile)
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thundertech, 3d, 3-D, bike, bicycle, ttbikeclub, video, multimedia, film, Cleveland, bike to work, glasses
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