chatter

Now THAT’S Streaming Content

Thu, 16 May 2013 17:35:00 +0100

During a recent trip to Quicken Loans Arena, I quickly became aware that branding and advertising at arenas, ballparks and stadiums has become almost inescapable. Sponsored sections of the venue, ads on the scoreboard and giveaways sponsored by insurance companies have become the norm; but they have also begun to teeter on overwhelming. It wasn’t until I retreated to the men’s room, away from all of the ads, that I felt a sense of relief (literally). Restrooms have become a place of solace in a world filled with in-your-face media and constant pressure from advertisers. However, if Captive Media has its way, we may lose this once sacred place forever.

The Captive Media system involves a hi-definition screen, mounted at eye level above a urinal. When the urinal is not being used, the screen will show a mixture of content and advertisements. When the urinal is in use, the screen will switch into “gaming” mode, and said user is in for an interaction like none other:

Engaging a user is one of the most important aspects to any media plan, and the more intimate the interaction, the more engaged the user will be. The more engaged the user is, the more likely they will be to repeat the interaction. In this case, repeat interaction is dependent on the repeat purchase of beverages. The marketing mind in me thinks that this approach is a no brainer for bars, restaurants and event venues; and could also be applied to airports, train stations and even office buildings as well. However, the consumer mind in me thinks that this is type of approach is overkill, and to an extent, an invasion of my personal restroom experience. It’s also a blatant challenge to my ability to multi-task, and frankly, the restroom isn’t a place where I’m willing to accept that challenge with open arms.

You’re more than welcome to accept the challenge though, as Coca-Cola Park, home to the Lehigh Valley IronPigs—the Triple-A affiliate of the Philadelphia Phillies, is the first venue nationwide to adopt using this system.

Think this is a great marketing idea or an invasion of space? Let us know in the comments below.

About the author, in haiku::
Eric Crilow is
an account manager at
thunder::tech, Cleveland

Welcome to the thunder::tech Mobile Testing Lab

Wed, 08 May 2013 19:34:00 +0100

If you've been to our office recently, you’ve probably seen our Mobile Testing Lab. We tell everyone about it; clients, partners, students, interviewees, journalists. We really like to talk about it. And we should, it’s really amazing.

We like to show it off
But that's not why we built it. I mean, that’s partially why we built it; we wanted to be able to talk about it. We said it would help show people that we are committed to this whole mobile thing. We said when we pitch a new responsive website or an amazing new mobile app that it would show clients that we knew what we were talking about. We said that it would get people talking. We never thought people would actually use is as much as they do.

It really wasn't that hard
Building a mobile testing lab really sounds like a lot of work.

You have to come up with a plan. Sketches help.
You have to convince a lot of people.
You have to build it.
You have to run electrical lines. This is dangerous stuff.

After it's built, you have to buy phones. Tablets, you're going to need those too. Then you have to make it look good. Paint the wall. Hang up a sign. Make some information cards for each device.

It sounds like a lot, but it's not.

It's easy because it’s obvious.
Even at a mid-sized agency, in a very fast-paced industry, the notion of spending thousands of dollars on something like this seems like a lot of work and a big fight. But to be honest, it wasn't. Our Data team manager loved the idea. So did the head of accounts and strategy. So did the president. So did the operations manager. Yes, the guy who signed the checks and purchased every device did it without batting an eyelash. As a matter of fact, I saw him poking around the other day trying to decide what he is going to do with his old BlackBerry.

We are at a turning point in our industry, where this is a no-brainer. If you don't have a handful of Android devices, how do you know what your sites and apps look like? If you aren't testing on a Windows phone, why aren’t you?

…and it's been really helpful
A few months ago, the Cleveland Museum of Art had a happy hour. They asked people to bring their iPads to try out their new app. A few of our designers took some iPads from the lab. They tried out the app. And then we talked about it. We talked about the good things, like how it was the most amazing use of augmented reality ever, or about how it worked exactly like everyone had hoped and expected. Then we talked about the disappointments: How it separated the viewer from the art and made a visit to the art museum feel like a visit to the art museum's website.

That is exactly why we love our mobile testing lab. Everyone on our team at thunder::tech suddenly has access to become an expert user of every major device and mobile platform. It gets us talking about what is working really well with mobile, and what needs to be improved upon.

Now, not only can members of our team borrow an iPad for an evening at the museum, but they can take a phone and make it their own. We are urging our most devout Apple fanboys (and girls) to take home one of the latest Android or Windows devices for a week and use it as their everyday phone. Learn what is incredible about it. Learn what sucks. And then talk about it.

This is just the start
We have already started talking about rebranding the Mobile Testing Lab. In all honesty, we are starting to hate the term "mobile." It’s misleading. Is a Pebble watch "mobile?" Is a smart TV "mobile?"

We are moving to an era where our sites, our apps, our content is being consumed on a wide swath of devices. At thunder::tech, we are ready for that. In fact, we whole-heartedly embrace it. We just need to figure out what we are going to name it.

About the author::
Justin Smith is the manager of user experience development at thunder::tech. He is also a founding member of the t::t bike club and the proud parent of a basset hound.

Cultivate your social media with our May wallpaper

Wed, 01 May 2013 15:19:00 +0100

It's time to get those gardens going, but don't forget about nurturing your social media—your online profiles need attention to grow! This month, decorate your desktop with an earthy flower pattern for your green thumb and another marketing tip that will keep you on your toes.

Download our May wallpaper to your desktop or mobile device.

May wallpaper with a calendar
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May wallpaper without a calendar
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May wallpaper – mobile version

2013 NAB Show recap

Sun, 28 Apr 2013 22:46:00 +0100

I recently returned from the 2013 National Association of Broadcasters (NAB) show, which is an annual trade show for broadcast, cinema and video production professionals to learn about the latest technology and innovations within the industry. Along with attending sessions lead by Hollywood and TV directors, cinematographers and producers, I got to learn about the latest trends in production and delivery technology on the show floor. This included the latest Ultra HD cameras, remote control helicopters, LED studio lighting, virtual sets, social media moderation for broadcast & digital signage, Steadi-Cams for iPhones, more powerful and efficient post-production software and much more. The following are three overall trends from this year's show.

Ultra HD/4K was everywhere
The hype of 3D at NAB 2012 has been replaced with Ultra HD (UHDTV) at this year's show. UHDTV is the general marketing term for 4K and 8K video resolution standards. This refers to video resolutions that are roughly four-eight times that of 1080p (full HD). You may be thinking, “my HDTV looks awesome, why would I need something better?” Take my word for it. It's noticeably better, especially on large displays. The best way I can describe it is that even close up, it looks like a fine photographic print. Although mainstream adoption of UHDTV is probably many years off (the display below costs around $20,000), eventually it will be adopted as a standard that replaces HD. That said, it does have some practical uses right now.

Sony's 84" 4K Ultra HD TV with added graphic comparing 4K to HD and other standards.

If you shoot 4K and master in HD, you can zoom into the frame up to 400% and still have full 1080p resolution. Meaning, you can get a close-up and wide-angle shot from one camera while having the flexibility of re-framing in post-production without sacrificing HD resolution. Most Hollywood feature-length productions are already being mastered in 4K and have been for some time now. If you aspire to be in the theater, your 4K mastered production should be ready to go.

Considering that TV commercials are often shown in theaters, mastering in 4K should be a consideration for advertisers. Another reason to consider 4K today is future-proofing. If your content needs to have a long shelf life, you can master in 4K, deliver in HD today and have the 4K master on file once UHDTV becomes mainstream. The director of photography for Saturday Night Live's digital shorts mentioned that they are currently shooting and mastering in 4K for that very reason even though the broadcast is currently HD.

Smaller, better, cheaper cameras & accessories
Of course, this is a theme with any technology-related trade show and there's no exception here. One of the breakthrough products announced at the show was Blackmagic Design's Pocket Cinema Camera. This $995 camera isn't much bigger than a smartphone (without lens) and shoots a dynamic range that resembles film. To put it into perspective, the dynamic range and sensor size of this camera is on par with camera bodies that cost many times its price. The company also released a relatively affordable version of their Cinema Camera that shoots 4K.

Blackmagic Pocket Cinema Camera mounted with a $30,000 lens

These and other digital cinema cameras are packed with larger sensors that can capture clear images with less light. Cinematographer Claudio Miranda described how he used a single candle flame to light Tom Cruise and Andrea Riseborough who were sitting eight feet apart in "Oblivion."

Although it was announced prior to NAB, GoPro's Hero3 Black edition POV camera can shoot 2.7K & 4K in a package small enough to easily mount to a moving vehicle or even someone's head! At the show, they showcased 3D footage shot with a pair of these cameras mounted to motorcycles, snowboards and other things on a 2.7K display that looked amazing.

Other companies announced various support systems for these smaller cameras. Including affordable remote control & GPS guided helicopters that can fly a small camera. This means that aerial coverage will now be accessible to smaller, lower-budget productions.

The cloud
Along with just about everything else, video production is moving to the cloud. Services like Aframe are enabling production teams in multiple locations to collaborate on the editing process. They store footage and allow teams to view, comment and even create subclips from anywhere they can get an Internet connection. This data can be downloaded and imported directly into professional editing suites.

Adobe showcased new versions of their post-production tools which have a greater connection to their Creative Cloud service, which include Adobe Story Plus. This cloud-based scripting tool is almost like Microsoft Word, but specifically for video production. Every piece of the script is tagged with metadata linked to characters/actors, locations and production teams. Producers can take the script and dynamically create a production schedule. If something changes in the script, it's automatically updated in the production schedule. Once footage is shot, it's linked to the script using text-to-speech analysis enabling editors to quickly find the footage they need. All of this adds up to greater efficiency and helps production teams keep up with increasingly shorter deadlines.

Takeaways
Whether it be new higher resolution formats or more powerful and efficient production tools, the field of video production is ever changing. At thunder::tech, we try to keep on top of new trends and technologies, then implement them if/when the time is right. If you have questions about NAB or anything I discussed in this post, feel free to contact us.

About the author::
Matt Stevens is the manager of multimedia services and a graphic designer at thunder::tech. When he doesn't have a camera on his shoulder, he's probably swimming, biking or running (aka training for a triathlon). He also considers himself a proud "tree hugger."

April 2013 social media marketing roundup

Wed, 24 Apr 2013 02:15:00 +0100

It’s time for another monthly roundup of social media news. From Foursquare updates to an introduction to Facebook Home, keep reading for a quick overview of the latest social media changes and what they mean to marketers.

Foursquare updates and an offer for advertisers

Foursquare has done marketers and business owners a solid.

Now when users launch the Foursquare app on their phones, the first thing they’ll see will be the option to explore the opportunities around their current location. This will include showing current business specials nearby. The Explore update features a quick way for users to see what’s interesting around them and a much easier-to-navigate search and filter option.
This update comes after Foursquare announced it has reached 3.5 billion check-ins. Take a quick tour of the new design and tell us what you think about it on Twitter.

But that’s not all Foursquare has been up to. The geo-location app plans to use the data from those 3.5 million check-ins as a revenue source. The details haven’t been released yet, but Foursquare plans to use the behavioral and location data it receives to use for ads on other platforms.

Facebook removes Friends of Fans metric: What are you measuring?

Earlier this month, Facebook announced it was removing a metric from its Page Insights. Users will no longer be able to find the “Friends of Fans” metric in the reporting dashboard starting July 10, 2013. Facebook decided to remove the statistic because it will no longer be a valuable or realistic tool when the social media site updates to the new News Feed. When this happens, the algorithm will be quite different from the current version.

So what insight should you be looking to for a valuable reflection of your Facebook efforts?

We recommend looking at the “People Talking About This” metric. PTAT is important, as it tells brands how many people are telling their friends about them in some way. PTAT measures the basic word-of-mouth engagement your brand is getting on Facebook.

Discover more about why you should be measuring PTAT.

Kmart’s ‘Ship My Pants’ ad sparks debate

A new Kmart ad uses sleight of mouth to promote its free shipping service and has suddenly gone viral. While this may have been one of the first truly memorable Kmart campaigns, was it strategically successful or plain juvenile marketing?

It’s a toss-up between viewers. After only one week of airing on YouTube, the “Ship My Pants” commercial was viewed almost eight million times with over 37,000 likes, but more than 1,700 dislikes. Some viewers are reacting negatively, claiming that the ad appears desperate, while others, pleasantly surprised by the fresh humor, view it simply as cheeky and hilarious. What do you think?

It is clear from this campaign that Kmart is trying to revitalize their brand image with a fresh approach, but the question is: Will this draw in more customers or only be a memorable ad campaign? When shoppers walk into Kmart stores, there may not be anything dramatically different about the store or the experience, so what good does this commercial do for retaining customers? Maybe it doesn’t, but ultimately it gets people talking, writing and sharing it, especially through social channels. The buzz this video has created may be more than Kmart could have ever hoped for.

Watch the ad and comment below on how you view the video:

Facebook Home arrives on select Android devices

Facebook has recently launched “Home,” an innovative app that could drastically change the mobile scene. Home overhauls your mobile device into a unique social experience with features including Chat Heads, Cover Feed and an overall simplified phone layout. This free app puts people, rather than apps, at the center of your phone by allowing you to continue conversations through texting or Facebook chat at the same time you are using other apps.

For example, if you are catching up on the latest news on your Twitter feed or photos on Instagram and at the same time are discussing dinner plans with a friend, you won’t have to switch in and out of applications to keep talking. As of now, only a handful of select Android phones can run this app, but the company has ensured that additional Android phones will eventually be supported. iPhone users, however, can currently experience only the Chat Heads feature of Home on their devices.

The last piece you need to know is that while a “Facebook phone” was not created, with the release of this app, Facebook partnered with HTC and AT&T to launch the HTC First smartphone, which comes preloaded with Home, giving it the feel of a “Facebook phone.”

Your Turn:: What Do You Think of These Updates?
Questions, comments or other musings about social media updates? Tweet us @thundertech or comment below.

SEO is Simple. It’s About Giving People What They Need.

Tue, 23 Apr 2013 17:42:00 +0100

We often read articles and attend seminars on the topic of SEO and how a marketer can best execute it. The problem is that many firms and people tend the feel that once they have the initial idea of SEO, nothing will change; it will not evolve or adapt. This is ultimately where they begin to lead clients, listeners and readers horribly astray. The latest such article was written for Financial Planning and delves very heavily into “keyword use.”

Sadly, the ideas stated in the above article have been ones that good SEOs have moved on from in the past couple of years. We’ve learned that there is no magic number for keywords, no golden ratio, nothing that says “if you use a keyword this percentage, you will have solid value in rankings.” One needs to look no further than Matt Cutts, head of Web spam at Google, in this video from 2011:

From the video: “Just because you can say it seven or eight times, doesn’t mean it will help your rankings.” He goes on to say that you should ensure you have a point and you address that point well. It may sound simple but that’s the brunt of content creation for optimization.

But the bigger questions persist: What do we really need to be looking at? What will help my website perform well on a search engine regardless of Penguin and Panda updates?

Hierarchy

First and foremost, your website needs to have a strong hierarchy. Take the step back and ask yourself, “Why are people going to come to my site? What information do they need? Are we addressing that with a page?”

If you wish to drive traffic, you must provide your users a page that discusses that topic.

Content

Matt Cutts already established two years ago that you can forget about “keyword-rich” content. That’s not what modern search engines focus on. They are more concerned with the topic or purpose of your page.

Put yourself in the shoes of the people you wish to attract and ask yourself the following:

What are they looking for?
What information do they need?
What am I giving them to help make their decision?

Give your users what they want, don’t riddle your page with a phrase. Proper content strategy is a stronger SEO tool than a keyword.

Action

Every user needs a place to go. If all you’re doing is expecting a user to click a link simply because it is there, then you’re going to be sorely let down. Proper content is about proper direction. You have a person on your site; what do you want this person to do? Where do you want them to go? What do you want them to see?

Once you know the answers to these questions, you can make sure you’re doing everything you can on your site, from placement to color use, to ensure that your user will click down and go where you need them to.

Ultimately, you must make sure you’re telling your users where to go instead of just expecting that they’ll go there.

Social Media

It doesn’t matter if you’re not out there on social media; people are talking about you and talking about what you do. Put yourself in the conversation, contribute something of real value to it and engage people on a deeper level.

With link building, certain aspects and factors are still the same. They are still important, but just having them is meaningless. Having the right ones is everything. Traditional link building is being phased out heavily with Google’s Penguin and Panda updates.

Do NOT focus on forcing links to content that nobody is going to care about.
DO focus on creating content that people will want to read. If they like it, then they will share it.

Using social media, you can point the right people who are genuinely interested to your content. They will in turn help you by sharing it. Someone may contribute to it, link to it, write about it or use it in any way that can help you.

Plus, some believe that social signals will eventually replace link building. The shift has begun, the signals are counting more and the links are counting less. What’s more valuable: a nameless directory saying a company sells shoes or someone you know and trust saying you sell shoes and they support you?

How to Move Forward

Lay out your website so that is has the pages to properly address the needs of your users
Write content that properly addresses the needs and concerns of your users
Make sure your content tells the user where they need to go next
Be active and contribute to the conversations that take place off of your website

About the author::
Joshua Mathe leads thunder::tech’s Optimization team and his infatuation with SEO and PPC began six years ago. He is a lifelong Clevelander with a love of all things #CLE. In the rare moments that he's not online, he’s spending time playing with his dogs, cooking, cheering for Cleveland sports and practicing kendo.

The future of connected devices and what they mean for marketers

Thu, 11 Apr 2013 18:59:00 +0100

If you're amazed by today's current smartphone technology, just wait. They are going to look like cassette players in the next five years or so.

My watch shows who's calling, my scale can tweet, my bike and heart rate monitor correspond with my smartphone and the light switches in my home are connected to the Internet. This isn't Disney’s Tomorrowland; this all exists right now. And it’s just the beginning. More and more devices we use every day are going to be connected to each other and the Internet in ways we can hardly imagine today.

Right now

The Pebble smartwatch is one of the devices mentioned above. It was part of a highly-successful Kickstarter campaign in early 2012 and they've just started shipping over the past few months—mine came last week after 10 months of patiently waiting. The watch pairs with an iOS or Android phone via Bluetooth and displays text messages, emails, calls and other alerts. It can also control music playing on a smartphone.

The company plans to launch their watch face software development kit (SDK) in April with a full SDK to follow. This means that third-party developers can write and deploy apps for the watch that can communicate with phones and utilize its built-in sensors, which include an accelerometer and ambient light sensor. A possible marketing use could be a deals app which, working in conjunction with the GPS on your phone, brings up an alert on your watch when you walk by a retailer with an offer that might interest you.

UPDATE:

Not all connected devices have screens. An example of this is GlowCap, which is a service that revolves around an Internet-connected prescription bottle cap that reminds patients to take their medicine and alerts caregivers when the patient misses a dose. It even has a button to request a refill built right into the cap.

Very soon

Following the theme of wearable technology, Google has announced Project Glass. It's a device that a user wears like glasses and projects an image right in front of their eye, like a heads-up display. It is voice-controlled and has a camera, so if the user says "OK Glass, start recording," it creates a digital record of everything the user sees. The device also makes smart decisions based on context. For example, if the user is in an airport, it displays their flight status.

Google recently completed a contest where the social media users could post how they would use Glass. Google chose 8,000 winners who will be the first to purchase and use Glass. Unfortunately, my entry did not win.

In the near future

It's been rumored that Apple is also working on a watch. It's thought that the watch could possibly eliminate having to remember passwords. For example, if your watch is within range of your computer, smartphone or tablet, the watch acts as your authentication device. If the watch leaves your wrist, it would need to be re-authorized (perhaps with a fingerprint) to prevent lost/stolen watches being used to gain unauthorized access to devices. This same concept could be used on your car keys, home keys or boarding pass.

Not all connected devices will be what we typically think of as high-tech. Items like milk cartons will have embedded chips that talk to your refrigerator which, in turn, will build a shopping list based on items that are low or expired. Even our bodies could be connected devices. Skin-printable chips are already available in labs and at some point could be used for identification or health monitoring.

When all of these connected devices start working together, things will get really interesting. Here’s one possible future scenario: my scale detects that my body fat percentage is rising + the fridge detects that I'm not eating healthy + my fitness monitors know they haven't been used in a while = I get an alert on my watch to stop being lazy, start eating better and get back to my fitness routine.

What it means for marketers

We should be aware that our content will be seen in many places and might not always be in the format we prefer or can control. Take for example the Pebble watch. A user could opt to receive emails on it, therefore your email blast might show up on the watch—however, it displays text only and only shows a brief preview, so all your fancy graphics are wasted.

And although we won't be able to put our marketing message on every single device, we should be aware of how this additional connectivity will change consumer behavior. If my heart rate monitor detects that I'm very healthy, and that data gets shared with other fitness apps that share on Facebook, this could factor into ad targeting and in turn show me ads for advanced fitness equipment.

Marketers are always trying to get to the heart of their target audience. Future connected devices may be able to do just that, in a very literal way.

About the author::
Matt Stevens is the manager of multimedia services and a graphic designer at thunder::tech. When he doesn't have a camera on his shoulder, he's probably swimming, biking or running (aka training for a triathlon). He also considers himself a proud "tree hugger."

SEO and Keyword-Rich URLs

Tue, 02 Apr 2013 20:38:00 +0100

Allow me to introduce you to Google’s exact match domain (EMD) update from last October:

Search Engine Roundtable - Google EMD Update: Exact Match Domains No Longer Rank As Well

Keyword-rich URLs just ain’t what they used to be.

EMD backstory

Google was tired of websites ranking well because their URL had a few keywords in it, but the site itself offered no real value. This used to be a big proponent of SEO. Well, Google eventually got so sick of it they made a MASSIVE update to handle it. Suddenly sites that had “Keyword URLs” dropped if they didn’t back them up with real content.

Moral of the story

Google doesn’t really care too much if you have keywords in your URL. You need to make sure the content makes your point. You content will drive your traffic, create your value and make you authoritative. Nobody cares about your store’s address if all you have on the shelf is dead plants.

What this means to thunder::tech’s Optimization team

We need to focus on what our clients do and why people want to choose them. We need to focus on content, not keywords. We need to focus on what’s important to impart to the user, not what we can do to sneak our way to the top. You can’t sneak anymore. Keyword optimization figures and density ratings are a lost relic of a bygone age of SEO. Our focus is content strategy, value and ensuring that we can prove a real point to a user.

Since December of 2011, thunder::tech has taken a hard stance that usability and sitemaps are phase one of optimization. If we can’t direct users where they need to be once they get into the site, then we have no business attracting them through SEO. Our Optimization team and User Experience (UX) teams have grown quite close since then because of the simple fact that proper optimization requires us to think of who we want and what we want them to see.

What you need to do for successful SEO

Don’t focus on how many times you use a keyword. Focus on if you can actually provide something useful to the user. Your website is about you, but it’s for the user.

Go look at your website, and I mean really look at it. Ask yourself:

What are you doing to make things easy on the user?
What are you doing to help the user?
What value are you providing the user?
What are you doing to make the user say, “I’m glad I went there”?

When it comes to optimization, it’s okay to be a little lax on the keywords if you’re proving a point. Make things better for your user and always keep them at the forefront of your mind and you’ll weather most Google updates better than most.

About the author::
Joshua Mathe leads thunder::tech’s Optimization team and his infatuation with SEO and PPC began six years ago. He is a lifelong Clevelander with a love of all things #CLE. In the rare moments that he's not online, he’s spending time playing with his dogs, cooking, cheering for Cleveland sports and practicing kendo.

thunder::tech reports on the buying power of Mobile Moms

Mon, 01 Apr 2013 17:07:00 +0100

It can be overwhelming to keep up with mobile trends when they are always changing, so we’ve done the work for you. Our Mobile Report Series is exactly what you need to stay on top of all the information. Start here with our first Mobile Report.

The latest addition to our Mobile Report Series, Mother’s Little Helper in the Digital Age, takes the topic of Mobile Moms and dissects what marketers must know about them to harness their $2.4 trillion collective buying power.

The 5 Things You Need to Know About Mobile Moms::

3 out of 4 Mobile Moms say that marketers don’t understand them.

Mobile Moms feel misunderstood by marketers so they turn to their mobile friend for recommendations and reviews from moms just like them.

51% of Mobile Moms say they are “addicted to their smartphones.”

Busy, on-the-go Mobile Moms just can’t resist the convenience, connection and confirmation that their mobile devices give them whenever and wherever they want

Reviews, convenient shopping and discounts are key factors.

These are all reasons why Mobile Moms look to their trusty mobile device to assist them while making purchasing decisions.

80% of Mobile Moms use their devices while waiting for something.

Whether it be waiting in line at the store or waiting for the kids to get ready for school, this otherwise wasted time is something that marketers must to gain control over.

The top 15 mom bloggers influence more people than the New York Times.

Beyond typical social media channels, Mobile Moms are also influencing so many others through their roles as bloggers.

What Mobile Moms Mean for Marketers::

Ultimately, moms drive purchase decisions in many households and if you’re targeting moms, you must target the Mobile Mom if you want to stay ahead. It is not only important, but necessary for companies to leverage their mobile marketing practices.

Read our report now to learn what actions you can take to optimize your mobile marketing strategy. Not only will following our Mobile Report Series keep you up to date, but it will give you an advantage so you know where to look for the next big trend.

It's time for spring cleaning with our April wallpaper

Fri, 29 Mar 2013 14:01:00 +0100

Winter hibernation is over! It's time to get to work refreshing your house…your garage…and your marketing! This month, your thunder::tech wallpaper offers more than just a scenic background-keep a helpful tip on your desktop all month long and keep your marketing in the front of your mind.

Download our April wallpaper to your desktop or mobile device.

April wallpaper with a calendar
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April wallpaper without a calendar
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April wallpaper – mobile version