Public Relations

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April 2013 social media marketing roundup

posted by Public Relations

It’s time for another monthly roundup of social media news. From Foursquare updates to an introduction to Facebook Home, keep reading for a quick overview of the latest social media changes and what they mean to marketers.

Foursquare updates will offer data to advertisers

Foursquare has done marketers and business owners a solid.

Now when users launch the Foursquare app on their phones, the first thing they’ll see will be the option to explore the opportunities around their current location. This will include showing current business specials nearby. The Explore update features a quick way for users to see what’s interesting around them and a much easier-to-navigate search and filter option.

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March social media news you may have missed

posted by Public Relations

Social media changes every day and it’s hard to keep up with the latest news and trends.
We know it’s hard.
We sympathize.
We’re here to help. We organized all the social media news you need to know from the month below. Now go catch up!

Who’s Pinning What?:: Pinterest Introduces Web Analytics

All you Pinterest addicts, businesses and marketers, rejoice! Pinterest has (finally!) introduced Web analytics. Pinterest analytics have been launched in accordance with the new look of the website. The Web analytics feature allows brands (well, actually anyone) with a verified website to see the stats.

Overview of Analytics Features:

• Track pinning activity::

See how many people are pinning, repinning, viewing and clicking on your content. Select a custom timeframe to track changes over a period of time.

• Find out what pinners find interesting::

Discover which pins get the most repin action, who is pinning them and what other content these same pinners are pinning.

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What Facebook’s News Feed updates mean for marketers

posted by Public Relations

If you’re on our social media e-news list, you received an email last Thursday telling you that Facebook is up to it again…they’re changing everything. But this time it’s actually good for marketers.

If you didn’t get the email, here’s what you need to know about the update::

First, the nicest thing Facebook gave users in the redesign was a uniformed look across all platforms. It may not seem like a big deal, but when I stare at my phone for more than 30 seconds trying to remember where that stinking “Most Recent” option is, it’s infuriating. I close Facebook. I have an issue with patience. But anywho…when people aren’t using Facebook because it’s frustrating, it’s a problem for marketers who want to reach their audiences. So that problem is fixed.


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Apple gets back to fundamentals with PR efforts

posted by Public Relations

An interesting thing happened at Apple in late January: The company issued a press release to announce the availability of iOS 6.1. The software update itself wasn’t exactly a big deal – it brought LTE capabilities to more wireless networks, and allowed users to purchase movie tickets through Siri and download individual songs from iCloud.

But it was particularly because iOS 6.1 wasn’t a big deal that the press release to announce it was.

As Matthew Schwartz wrote on the PR News Blog, Apple has been “notorious for treating PR as a marginal asset, at best.” Schwartz went on to explain that Apple hasn’t felt the need to make announcements for news of this nature in the past.
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From Vine to Foursquare for Business: Social media updates for Feb 2013

posted by Public Relations

Almost every major social media platform has announced a new change or made an update during the past few weeks. We've highlighted the ones that we think you and your brand should be aware of below.

Facebook Enforces 20 Percent Text Rule for Cover and Promotional Photos
Facebook rules and regulations never seemed to be implemented, so are they really that important to follow? Now, more than ever, they are important. As of Jan. 15, 2013, Facebook started cracking down on at least one of its policies, the 20 percent text rule.

This policy states that the amount of text allowed on cover photos, ads and promoted images cannot contain more than 20 percent text. Text, you say? What does that include? Facebook says that text within images, including logos, are targeted in this policy. Take a look at what 20 percent of a Facebook cover photo looks like below. That’s not a lot of space, right?


Image courtesy of ShortStack.
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