Whether it’s helping Haiti victims, establishing reading programs or
volunteering time, companies are becoming more active and vocal about
their corporate social responsibility (CSR) practices.
CSR, company standards and activities that address social, ethical
and environmental issues, has a strong influence in how consumers view
brands.
Brandweek
recently
reported
findings from a survey, conducted by
Landor Associates,
Penn Schoen
Berland and
Burson-Marsteller,
that
measured consumer perceptions of CSR. The most significant conclusion is
that in a struggling economy, consumers place a higher value on
corporate responsibility and transparency.
Consumers feel so strongly about companies positively impacting the
environment and community that 55 percent said they would select a
product that supports a cause against those that do not. In fact, 70
percent of consumers will pay
more for products from socially
responsible companies.
Corporate citizenship can be a great addition to your public
relations initiatives. Community involvement adds good will and fosters
open communication with target audiences such as consumers, stakeholders
and the media. Based on survey findings mentioned above, CSR
strengthens your brand by managing your reputation and showing your
commitment to consumers.
Read More...