Web
posted by Development
On Thursday, Jan. 19, techies, fan boys and the like gathered at the
Guggenheim Museum in New York for an education event hosted by Apple.
There, Phillip Schiller, Apple’s vice president of worldwide marketing,
unveiled some great new innovations for the education community. A new
version of their e-reader app, updates to their university Web portal
and an e-book creation tool.
Let’s start with that last one… iBooks Author.
It is a new desktop app available only on Mac OSX Lion. It allows
anyone to create an e-book. Anyone. For free. Users can then publish
their book to the iBookstore or iTunes U (more on those in a minute).
But the really great thing here isn’t that anyone can create and publish
a book. The exciting part about this is that Apple is pioneering a relatively new format.
It isn’t just a book. It’s more than words on a page. Apple gives users
access to a wealth of multi-touch widgets. Interactivity. Additionally,
users can add videos, keynote presentations and interactive 3-D
objects.
Read More...
TAGS:
thundertech, Apple, education, event, phillip schiller, web, Mac, ibook, ibooks, ibookstore, author, e-reader, app, textbook, itunes U, itunes, marketing, marketer, brands, iPad, students, educatorsOur 2011 recap chatter series continues as Bruce Williams, Data team
manager, reviews an eventful year as his team added members and expanded
services.
We didn’t sit still in 2011, nor did we sell off
our belongings and wait for the apocalypse. Some believe that 2012 will
be marking the end of days; we in the development world would simply
settle for the end of some inferior browsers as well as the wide
adoption of new technologies and services by our clients.
Going
through our 2011 yearbook, we found it to be one of the busiest in
planning and architecting new, custom solutions with our clients. This
past year, we reiterated that we can execute just about any digital
project imaginable, and we also found that a good deal of our time was
dedicated to mapping and developing new processes and applications for
our clients. Not only did these requests come from new clients and
potentials, but also from our very valued existing client base.
Read More...
TAGS:
thundertech, Data, Development, search, web, 2011, recap, 2012, website, mobile, app, Facebook tab, database, cloud, technologyAn email just came in from the website! A potential customer emailed you
directly after perusing your corporate site and is requesting more
information.
You follow up with that customer, of course, with pricing information and await a response.
It
never comes. In a month, you forget that potential because your inbox
was so cluttered that the emails eventually just caved in on themselves.
You never follow up, you never get a chance to discover how they found
your site in the first place.
You never post to the website the
specific question the customer asked so others might find the answer
more quickly because you don’t want to pay a freelance developer
hundreds of dollars for some edits. You never mention the topic and
answer on Facebook or Twitter because you don’t even know who is
listening.
If this sounds ridiculous yet familiar, don’t feel
bad. In our experience, there is always something more you as a marketer
can be doing to generate more visibility, better service and higher
sales.
Read More...
TAGS:
thundertech, Data, Development, web, marketing., stack, marketing stack, customer service, website, social media, digital marketing, digital, services, offerings, solutions, API, CRM, CMS, search optimization, search, emailWhile SEO is a world of learning from what’s been done in the past, it’s
downright foolhardy not to think of the future. We must look ahead at
what’s down the road, as well as what we’ve done. Since it’s that time
of the year, let’s look at what we expect to be looming on the horizon
in the world of SEO.
Search is about to get even more social
Social media is not a new development in search. Previously, you were
encouraged to be a social butterfly fluttering from flower to flower. In
2012, you’re going to have to learn how to be a Social Sniper.
Read More...
TAGS:
thundertech, search, SEO, engine, optmization, social, Media, social media, network, future, 2012, trend, marketing, next year, Google, plans, what's nextAmong the ramifications of being a front-end Web developer is that we’re
constantly introduced to unusual new quirks from Web browsers. Today,
we bring you a strange rendering quirk from some of the least-quirky
browsers. We've observed it on iPad's Safari and on newer versions of
Firefox for the Mac. Need a refresher on how browsers affect the way a
page displays? Read our recent post on Web pages.
Identifying the problem
We’ve noticed when we zoom in or out on a Web page to a ratio that isn't
a multiple of two (such as 150 percent or 66 percent), the site will
sometimes have strange lines running through it. Sometimes not. What's
going on? The browser is rounding.
Read More...
TAGS:
thundertech, Development, web, Internet, browsers, quirk, zooming, lines, web page, pages, browser, issues, zoom, error, sub-pixel rendering, developer
Older Entries