Archives for 08/2011
posted by Public Relations
thunder::tech is proud to be a sponsor for the upcoming Content
Marketing World conference, which is being held from Sept. 6 to 8.
Content marketing is a hot topic and an area that thunder::tech has
believed in and supported through the years. By providing integrated
marketing services to our clients, we enable all forms of content (text,
video, images and more) to support the strategy of each client.
With more than 30 breakout sessions, this international conference will
highlight the latest ideas and trends of content marketing.
For more information on this concept, check out this video
from Joe Pulizzi, founder of Content Marketing World and t::t client.
Keep an eye on chatter for a recap on the conference. We hope to see you there!
Read More...
posted by Public Relations
There have been a lot of changes for social media
tools in the past couple weeks. Some were announced, and some happened
under the radar, but all of them can impact how you interact with your
clients and/or customers online as well as how they engage with your
brand.
Because it can be hard to keep track, below you will find a list of the
links we have found most helpful throughout the “social-media-update-palooza.” (Okay,
maybe we should work on the name.)
Twitter
- Besides the addition of a camera icon on your
tweet box that allows you to share photos without leaving Twitter, the
little bird has been busy adding other features lately
Read More...
TAGS:
thundertech, social media, social networking, Facebook, Twitter, Google+, Google Plus, foursquare, LinkedIn, linked in, updates, social media changes, social media updats, new features, improvements, changes, updates, social media privacy, social media default settingsEvery once in a great while, something comes along that fundamentally
alters the way we use the Internet. In recent history, there has been an
unseen hand driving us closer to the concept of social integration and
collaboration. Gone are the days when you had to be face-to-face or
phone-to-phone with someone you were working with. Facebook and Twitter
went a long way to normalize all social websites so that they are simply
part of everyday life. But Google+ takes things one step further. To
even compare one to the other is akin to comparing the horse and buggy
to a Nissan GTR.
We previously touched upon the finer points of Google+,
more or less outlining the services it is offering. Now it’s time for a
closer look at what you should be doing with them. You can also learn
more about Google+ and its uses in our latest episode of Good Morning Marketers.
Read More...
TAGS:
thundertech, Google Plus, Google+, how to use Google+, Google Huddle, google hangout, circles, sparks, Google Docs, collaboration, collaboration tools, information sharingTrying to filter your newsletter subscribers to just those who live in
Ohio? What about those who live in Ohio and have also purchased product
from you in the last 30 days? This doesn’t have to be a late-night,
red-eyed, pull-your-hair-out task. ExactTarget makes it almost too easy to segment specific subscriber groups to meet any requirements for your marketing initiative.
We recently held sessions with a number of clients to introduce them to the data filtering
concept and utilities that ExactTarget boasts in its service. The
introduction of this filter immediately spurred mini marketing
brainstorm sessions.
The fact of the matter is most businesses already have immense data and
tags for each customer or client that they store and update at various
points in their relationships. ExactTarget provides a very flexible,
intuitive method of importing this data and leveraging it to produce
better click-throughs, opens and conversions.
Read More...
posted by Design
Dave Berman, thunder::tech's art director and creative department manager,
recently went on summer vacation and brought back three important
lessons, as well as some insights on brand management.
- Lesson 1: If you want to rent a convertible in California
during the summertime, it's advisable that you reserve it months in
advance. Otherwise, you chance spending the week in a Kia Sportage
(sorry, just not a fan).
- Lesson 2: Balance your role as both driver and passenger,
otherwise you will be the proud recipient of the ol' "one-arm-out-the-window tan."
- Lesson 3: The importance of branding and periodically
revisiting your brand is immeasurable ... yes, apparently I can't get
away from my work mentality even on vacation.
During my time on the West Coast, three brands in particular caught my
attention and made me pause to think. And when I say "brands," I'm not
ogling a few slick logos or passing along a slew of YouTube videos of
great commercials. I'm saying these brands have fully considered the
experience of being a brand and the message behind that experience:
Read More...
TAGS:
thundertech, branding, brand experience, brand messaging, design, seperating brands, customer service, brand postitioning, brand messaging process, west coast, california, brand platform, brand messaging, brand identity, brand management
Older Entries