What’s the big deal about Pinterest?

posted by Public Relations

Chances are, you’ve at least heard the name Pinterest in the last couple of weeks, but you may not know what it is or why so many people have been talking about it recently. This post is an elementary guide to what the craze is about and whether or not you should consider creating an account for your brand.

What is Pinterest?
This is the definition of the social networking platform according to the Pinterest website:

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. To get started, request an invite.

Okay, but what is a pinboard and why should I care? Great questions.
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Where is the social media customer service?

posted by Public Relations

Not too long ago, we outlined some social media trends for 2012 on our blog. One of our predictions included a call for social customer service to improve, and what we’ve seen lately has been less than impressive.

Palm Springs: Visitors bureaus should be cashing in.
I recently tagged along with my husband to Palm Springs, Calif. He had a conference to attend. Me, well, I didn’t have to do much of anything but lie by the pool (I know, I can feel your jealousy from here). Vacation or no vacation, if you truly have a passion for social media, you’re always experimenting and testing.

We arrived on Super Bowl Sunday and because we are not very familiar with the area or its local sports bars, I decided to tweet to the visitors bureau to see if they could provide any recommendations.
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SEO and Social Media: BFFs

posted by Search

In the past year, we’ve seen an interesting progression in the world of search. With the onset of the numerous Panda updates, we saw Google begin to take large bounding strides toward offering something more valuable, more useful for the user.

First they began to weed out content that was aggregated or unoriginal. After that, Google began going after sites that used link-building schemes to generate traffic. Once that was done, they began to look more at how a site was actually designed. Was it beneficial to the overall user experience? Were there too many ads? Was it truly a site worth going to? Then Google rolled out their “freshness index,” which showed that they began to understand which queries needed timely information to be relevant and which ones just needed to be good, solid results.
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Blink of an eye: thunder::tech experiments with time-lapse video

posted by Video

The Greater Cleveland Aquarium partnered with thunder::tech to produce a time-lapse video that captured the excitement and activity in the aquarium during weekend opening weekend.

Our Multimedia team set up three cameras in the aquarium that took photos every 10 seconds and used these images to create a time-lapse video by editing them together and adding interesting facts and figures about the aquarium throughout.



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Super Bowl Commercials: Automobiles and Dogs (sometimes together)

posted by Design

Whether you were watching the Super Bowl this year for the competitive game it actually was, the (finally) decent half-time show: L.U.V. Madonna (Yay World Peace!), or you were flipping back and forth to the Puppy Bowl the entire time, chances are you couldn't escape the always-anticipated commercials...that is, unless you fast-forwarded through them or already caught the majority of them online prior to the game.

Our Creative department put together some thoughts on their favorite commercials and how they played into well-integrated campaigns. Check them out below (click the subheads to watch the commercials) and let us know if you agree or disagree with our analyses.


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