posted by Accounts
If you are looking to attend one of the world’s largest automotive specialty products events, you need to get to the SEMA Show in Las Vegas! SEMA stands for Specialty Equipment Market Association and it offers the best in automotive aftermarket products. This year, thunder::tech sent Andrea Aber (first-time SEMA attendee) and J.P. Krainz (year-two SEMA veteran). They both walked the entire Las Vegas convention center (what seemed like multiple times), talked to hundreds of people who just truly love the automotive industry, discussed a lot of marketing trends and took away a lot of great information to bring back to their co-workers and clients. Here are some of their thoughts on the trade show:
Year-One SEMA Takeaways from Andrea
As I was just recently in Las Vegas for a different trade show a couple weeks prior to SEMA, I kept being told I was in for a rude awakening by the crowd that SEMA brings to Vegas and boy were those comments right! I couldn’t believe how large the crowd was, how passionate people were and to be honest, the amount of social media being used.Read More...
posted by Design
TAGS: thundertech, marketing, SEMA, Specialty Equipment Market Association, automotive, specialty, products, show, tradeshow, branding, trade, industry
This December, take some email marketing advice from our frosty penguin friend and enjoy our latest wallpaper design.
Download our December background for your desktop or mobile device:
posted by Accounts
TAGS: thundertech, design, wallpaper, December, 2013, free, download, background, mobile, calendar, marketing, email, penguin, cold, winter, email marketing
Ah, the fourth quarter. It’s that time of year to squeeze in budget building and then to cross your fingers that your wish list projects make it through the accounting chopping block. Read More...
thunder::tech has posted a few times about the need for CMOs and Marketing Directors to build in experimental budgets into their annual plans. For 2014 planning, we bring you statistical evidence on why marketers must make innovation and experimentation a permanent budget fixture.
According to a recent Forrester survey, 95% of marketers agreed that they are achieving positive ROI from their innovation programs, yet only 11% set aside a specific line item for it. How can virtually every marketer they surveyed see a return on their efforts, but the majority fail to set aside the resources for it?
posted by Development
TAGS: thundertech, marketing, budgeting, experimental budget, experiment, innovate, ideas, 2014, prepare, next year, marketing innovation, marketing budget, exprimental ideas, budget
Progressive Enhancement is a user-centered approach to design which makes Responsive Web Design (RWD) possible. It discards the notion that visual consistency on outdated browsers is a project requirement. Progressive Enhancement allows all users to access basic content and functionality, while also providing an enhanced experience on modern browsers and devices.
The result is a more flexible, robust implementation.
Continue reading to see how Progressive Enhancement works and how you can benefit from using it!
posted by Design
TAGS: progressive enhancement, responsive, responsive web design, Web design, Sass, rwd, Development, Web development, website development, website dev, code, Aesthetic Progressive Enhancement
As leaves start to fall from trees and temperatures drop, it's time to start thinking about the new year. It really is just around the corner. Download our serene November wallpaper and contemplate your marketing strategy and how you may want to adjust it for 2014.
Download our wallpaper for desktop or mobile::
TAGS: thundertech, design, wallpaper, November, 2013, free, download, background, mobile, calendar, marketing, strategy, fall, leaves, autumn, pretty, backdrop