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This is part two of two in our digital signage chatter series. We previously talked about digital signage uses for business-to-consumer (B2C) companies. Now, we'll focus on business-to-business (B2B) uses.
Events::
While B2B companies aren't trying to catch the attention of consumers, they still need to impress their potential customers and clients. One of the most obvious uses of B2B digital signage uses is at trade shows. I recently attended NAB Show (a video production/broadcasting conference), where almost everyone had some sort of digital display. At a show were everyone is involved in video/broadcast technology, you really need to do something big or unique to stand out. If you are in most other industries however, you can probably make your booth stand out using digital signage without breaking the bank.
Exhibitors can have displays looping company overview, product or service videos. We recently completed trade show video loops for Plastic Safety Systems for their RoadQuake and Safety Wall products, which have been shown on 80-inch displays at various trade shows world-wide. The company also makes use of the videos on the Web.
If your company holds client events & seminars, you could have a display that pulls in a specific Twitter hashtag to show all the Twitter conversation regarding the event. The same, or a secondary, screen can welcome attendees as they are checked in. Check out the screen we designed and developed for Positively Cleveland for their annual meeting. Social media feeds could also incorporate photos from Facebook or check-ins on Foursquare.
Front office & environment::
A simple and cost-effective way to incorporate digital signage into your office is to install a basic display in your lobby. We've seen this often, but unfortunately many companies are simply looping a non-branded PowerPoint presentation.
You could make better use of this digital real estate, and a captive waiting audience, by pulling in your organizations’ news feed, recent tweets or play a company video. Depending on your industry, it may also be nice to pull in a stock ticker (if you’re publicly traded, your current stock data), weather or a TV channel in part of the screen. Do you have a placard that welcomes visitors for the day? Why not do it digitally?
We've also seen corporations that are moving into a new space invest some of their art budget into digital displays. Technology exists that creates an entire video wall that looks so realistic, it almost doesn't look digital. Imagine a wall in your conference room that can be changed between wood paneling, a skyline, the rainforest and a branded wall graphic with the touch of a switch.
Back office::
Every business has some kind of metric to measure business success and productivity. If it's tracked digitally, it could probably be pulled into some type of dashboard. Rather than waiting for quarterly reports, employees can see company progress in real-time, which could help motivate employees and encourage productivity. We have a display like this in our break room where key metrics are displayed to keep everyone informed and productive.
If you have a larger office or campus, digital displays can be placed outside of meeting rooms to display schedules and occupancy. A secondary touch-sensitive display can be incorporated for interactive scheduling.
Because digital signage is still a fairly new medium for businesses, we've recently been working with clients from the ground up to conceptualize and implement digital signage and interactive display ideas. Check out this quick video we put together to show some of the work we’ve done, both actual and conceptual.
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If you're interested in learning more about digital signage, check out
this episode of Good Morning Marketers or
contact us.
About the author::
Matt Stevens is the manager of multimedia services and a graphic designer at thunder::tech. When he doesn't have a camera on his shoulder, he's probably swimming, biking or running (aka training for a triathlon). He also considers himself a proud "tree hugger."
TAGS:
thundertech, multimedia, video, digital, signage, sign, interactive, trade show, event, screen, business to business, business-to-business, business, b2b, lobby, marketing
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1 Comment(s)
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Matt Stevens said:
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| Mark:: Although we have not yet done any work with scent, it is a viable option in certain situations. I would just caution that if there were multiple ads playing with multiple scents, that could get a little overwhelming for the viewer if they start to overlap.
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| June 15, 2012 aP 4:02 PM
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