posted by Design
Various set-top boxes have emerged in recent years, enabling consumers to watch digital content through their home televisions. As low-power computers, set-top boxes connect to the Internet and allow you to use a remote control and watch from a distance. A few examples of these devices include Apple TV, Roku, the upcoming Boxee Box and Popbox.
More recently, television manufacturers have been building Internet connectivity directly into TV sets. Samsung, Sony, LG and Vizio have all partnered with Yahoo! Connected TV to deliver "TV Widgets" such as Facebook, Twitter, Netflix and YouTube on their products. Google is even rumored to be developing its own set-top box and software that will be licensed to device manufacturers. Consumers buying Blu-ray Disc players are also likely to enjoy Internet connectivity from their living rooms. Some ambitious consumers are even downloading Boxee software to their laptops and connecting them to TVs.
So what does this mean for marketers? You can no longer count on knowing exactly where your content will be viewed. A potential customer may come across your podcast or promotional video on their computer, mobile device or even on their big screen TV.
These new TV screens are large with high resolution and enlarging a Web-quality video to full screen will look fuzzy. In addition, consumers are becoming used to a higher standard, making sub-par quality more noticeable. This is why it's important to start with the highest quality video and deliver it in as many ways to provide the best possible viewing experience, present your message in the best light and show a level of professionalism.
For example,
YouTube is available as an application or widget on many of these devices. You should upload the highest quality video, high-definition if available. YouTube will process it, create various qualities and deliver the proper file to the appropriate device—from the first video-supporting mobile phones to a high-definition TV with an Apple TV set-top box.
thunder::tech has modified our
podcast feed to adapt to these new sets of viewing standards.
Advertisers should also recognize that with these new entertainment delivery options, many consumers are straying from cable and broadcast TV more and more. If you are using broadcast advertising, you shouldn't fear this but embrace it. Shift some media dollars and sponsor a podcast that is watched by your target audience, develop a simple interactive widget for these devices or even contact
Hulu or YouTube about targeted advertising.
Contact thunder::tech's video team about new media delivery, advertising and video production.
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3 Comment(s)
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Matt said:
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| Another player in the interactive tv game, Google:: http://www.youtube.com/watch?v=diTpeYoqAhc
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| May 21, 2010 aA 6:17 AM
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Matt said:
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| "Global shipments of Internet-Enabled TVs (IETVs) will reach 27.7 million units in 2010, according to a report from iSuppli."
http://www.studiodaily.com/blog/?p=3786
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| August 03, 2010 aP 1:21 PM
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Matt said:
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| More connected tv info-
"...less than a quarter of HDTVs were connected to the Internet in 2010, but by 2015, that number will spike to 76%."
http://mashable.com/2011/05/11/future-connected-tv/
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| June 21, 2011 aP 4:13 PM
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