posted by Accounts
One of the most frequently asked questions we hear is, “How often do I have to update my website?” The answer is really two-part. The quick answer is every day. Search engines and users in general are looking for new and different information on a daily basis. But most who ask the question do not like this answer. According to a HubSpot webinar, 29 percent of marketers recommend redesigning your website every 12 months or less, 31 percent recommend every 13 to 24 months, and 40 percent recommend every 25 to 36 months.
With either one of these answers, bound to follow as the second most frequently asked question, “Well then, how do I know if I need to redesign my site now or in two more years?” With this, we are happy to help you understand. Here are some factors to evaluate in order to best answer this question:
DESIGN: Design trends change as new technology arises. Think about it: websites look sleeker and more innovative than sites did ten years ago. With new trends such as creating interactive sites that allow users to comment on content or move it as they click or swipe, sites today are more distinguishable and memorable than static sites made five or ten years ago.
TECHNOLOGY: Smartphones have been on the rise for some time now, and many early adopters jumped on the mobile website bandwagon, which is excellent because they are thinking about their users! But now with one in every four smartphone owners also using tablets, you may ask, “What should we do?”
Another trend to keep your eye out for is responsive design. This is where your site’s content is fluid and moves to automatically adapt to the users’ viewing device, no matter what size it is (desktop, tablet or mobile). Imagine one website for your mobile, tablet and desktop viewers! That means only one place to update your copy in your content management system (CMS), while also giving your users the experience they want.
Other areas to evaluate include:
- New browsers and making sure your site is optimized and viewable on recent browsers
- Your site traffic and researching whether users are reacting to your site as you need them to
- And the scariest of them all, comparing yourself to your competitors to figure out how your site measures up
Evaluating your website and determining how your company should be positioned online can be overwhelming to do on your own. So go ahead, ask us
, “Does my site need to be updated?” and “Can you help me understand if my site needs to be redesigned?”
About the author::
Kelly McGuire is an account coordinator at thunder::tech. When she isn’t synchronizing client needs with the team, she is parading around at Cleveland festivals and concerts or attempting to cook like Julia Child.
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