posted by Accounts
But if we need to, we will.
The only thing consistent is change. When thunder::tech opened its doors in 1999, we were just entering the digital age. Over a decade ago, it was a much different world. We didn't have smartphones, tablets, apps or internet-enabled TVs. We had to use a heavy laptop or a desktop to answer our email. We had to print out turn-by-turn directions.
We were full of wouldn't-it-be-nice-ifs, but no one knew where marketing and technology would actually go together. We were up on our tiptoes looking out the window to see what was headed our way, and gradually a much more complex environment revealed itself to us.
The way the digital age exists to us today is through a much more accessible world than we experienced in the past. Real-time information, instant answers to our questions, self-service tools and DIY capabilities allow for increasing productivity and flexibility. The real success of the digital age to us is the connection of the offline with the online world. We can now reach consumers more effectively in the online world, but must realize that at the same time, marketing in an offline environment is now a bit more of a challenge.
Given the leaps in technology, it is easy to think that marketing has completely changed. It has, but the basics haven’t. We have to be careful when we think about the strategy we go through to achieve successful results, as opposed to the vehicles that get the word out there. Identifying target audiences, creating strong calls to action and keeping branding consistent across all types of media are still intact.
We are equipped now with different types of tools to access people in different ways and at different times, and because of that, getting the point across is increasingly more complex. To us, the digital age means an ever-changing world that we have to choose to adapt to and work with. The alternative is to be afraid of change and watch as others keep themselves on the cutting-edge. If you have to be on your toes, you might as well dance.
So, where will it go from here? We can’t predict the future, but by working to foster education and innovation, we will keep our clients aware that they can stay up-to-date and even ahead of the trends. One big lesson we’ve learned over the last decade is that there are a lot more twists and turns on the marketing road map than anyone could have imagined.
By providing an integrated mix of marketing services, building off of foundational strategic marketing principles and being digitally centered, we’ve been able to keep B2C clients connected to digitally savvy consumers for a higher ROI and allow our B2B clients to shorten sales cycles and gain market share. We’ve been working with 3-D video production and post production for the past year, substantially spent research and development efforts on digital signage, built first-generation enterprise sales apps, grew our responsive design experience and we continue to integrate search and social media marketing services into a wide range of projects.
In the future, we promise to continue to use innovation to push the envelope of new tactics and channels. We've enjoyed the evolution of our brand and services this far into the digital age and we look forward to traveling through the changing future landscape right along with you.
About the authors::
Connie is a senior graphic designer at thunder::tech where she contributes to creative copywriting and brand messaging projects, and is also the acting fourth floor DJ. She likes riding her bike around town and music directing community theater productions. She believes her life officially started the day she got her iPhone.
Jason is the president of thunder::tech. He is a fan of entrepreneurs and trailblazers, a proud dad and he liked scotch before Mad Men made it cool.
TAGS: thundertech, marketing, digital, age, mobile, real-time, technology, advancements, business, b2b, b2c, web, trends, ROI, future
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