posted by Design
2011 was a year of growth for the thunder::tech family in general, but that theme rang especially true for the Creative department, which includes the Design and Multimedia teams.
Our Multimedia team doubled in 2011, allowing us to take on more projects. With an increased talent pool, we were able to offer more multimedia services and add to our portfolio of videos, 3-D capabilities, interactive video boards, touch screens and mobile and tablet integration.
We were able to flex our design and creative copywriting muscles more this year through several integrated advertising campaigns. In our second year with Castaway Bay, Cedar Point's indoor water park, we were able to evolve the “Escape With Your Family” campaign through more billboards, print ads, free standing inserts (FSIs) and media-rich digital ads. We were also able to integrate the campaign into their Facebook page and social media posts.
We created bilingual billboard and kiosk art, downloadable fliers and a Facebook page promoting the Cleveland Rape Crisis Center's “Let it Out!” campaign. We partnered with Munchkin to create a print and digital campaign for their Arm & Hammer Diaper Pail themed “Hold Your Baby, Not Your Nose.”
Prestolite Performance raced into 2011 with us promoting a re-envisioned Modern Muscle X campaign as well as beginning work on brand awareness campaigns for its brands Mr. Gasket, Lakewood, ACCEL and Mallory. We enjoyed another year with Cleveland Beer Week, developing online ads and digital billboards for this year's event. We also continued working with Ty Pennington Impressions and added print work for Westminster Fibers lines FreeSpirit, Rowan and V&A.
What happened in Vegas stayed in Vegas (except for what's recorded on our camera phones) as thunder::tech returned to SEMA with Prestolite Performance and continued to assist them with media relations. In addition, we designed new stationery in preparation for the show and handled multimedia production during the event. We also developed tradeshow graphics for Speedeon Data this year.
Seattle was added to the destination list as several thunder::techies attended PAX Prime with Handelabra Studio to help put up the tradeshow booth and video displays we designed, as well as work the crowd passing out swag and coordinate promotional events and media interviews. Note, we did not participate in the cosplay, but have definite ideas for next year.
Cleveland and Northeast Ohio will always be the heart of thunder::tech. However, each year, our creative tentacles sweep farther across the country. We continued our day-long excursions throughout Ohio, amassed frequent flier miles galore meeting with clients everywhere from New York to Chicago to California and dealt with time zone differences in Europe and Canada.
Some random accomplishments/feats/facts from the Creative department in 2011 include:
- We provided audio talent for a video game trailer
- Planking was done on the diaper pail
- Sasquatch was designed into a brochure
- We went 3-D
- Nobody was injured playing with our newest video equipment: glide cam, car mount (aka Joe Cola in a trunk)
- We worked with five automotive clients, five clients in the alcohol industry, a handful of sports teams and several entertainment venues
- We continued to recruit people into the tuna melt club
- We continued to NOT win the office pumpkin carving contest
And looking forward to more
more in 2012.
About the author::
Dave is the art director at thunder::tech. His brand would best be represented through a stand-up routine by Holden Caulfield as written by Kurt Vonnegut Jr. as visualized collaboratively by Ralph Steadman and Keith Haring and brought to life through the magic of Jim Henson Studios...but unique to Dave.
TAGS: thundertech, design, 2011, recap, end of year, creative, video, multimedia, 3d, 3-D, touch screen, mobile, branding, advertising, integrated, billboard, ad, print, advertisement, FSI, digital, campaign, brand awarenesss, trade show, Cleveland, new york, Chicago, california, canada
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