posted by Design
A company’s brand is more than their color scheme and logo; it involves
everything from how phone calls are answered to the language on your
Web site and of course, your organization’s name.
Your name communicates a lot about your company and thunder::tech was recently featured in a Crain’s Cleveland Business article on naming. (The article is subscriber access only, but you can also see it on page 13 of the Jan. 11-17, 2010 issue).
The
article touches on company names with a unique quality and meaning. At
thunder::tech, we truly believe the best brand names convey something
special about your organization.
Here are some things about our brand you may not know:
• The “thunder” part of thunder::tech came from President Jason Therrien’s football nickname.
•
The four squares in our name that you find in our e-mail signatures,
business cards and more, represent both a mark of craftsmanship and our
four service areas: advertising, design, web and public relations.
•
The large square in our logo signifies clear reasoning and the smaller,
colored box represents ideas that are ready to explode from the base.
In
addition to creating a strong brand identity for our own agency, we’ve
also helped a number of clients discover their distinct brand
qualities. From logo design, naming and brand messaging, here are a few
clients we’ve helped:
Renaming
The Firefighters Community Credit Union (FFCCU) wanted to shorten both their name and acronym. Originally the Greater Cleveland Firefighters Credit Union, thunder::tech developed a name that doesn’t limit the FFCCU geographically. FFCCU also worked with our team members to create a name that reflects their focus on being open to the community as well as firefighters.
Identity Creation
Everidian specializes in eco-advantage consulting that creates lasting value by using environmental thinking in business strategies. thunder::tech created a new name that combines “ever” with “viridian,” which is a bluish green pigment that translates into forever green. Our team members decided to use the ever(green) association because it alludes to tall, proud trees pulling resources from the surrounding environment and replenishing nutrients. Similar to trees, Everidian clients co-exist and benefit from their own environment.
Management company Collaborent designs, implements and operates collaborative business models to control costs and improve operations. thunder::tech developed a name that includes the prefix “co-” that means together, the suffix “labor” as the root for work and ends with “-ent” that means to form. Combined, the name reflects Collaborent’s core purpose of working together to enable the success of the community it works with.
A company’s name sets the tone for the entire organization. Whether you’re deciding on a name for a start-up or rebranding an existing organization, be sure to develop a name that embodies your company’s mission and its culture. Visit our Web site and let us help you choose the best name for your company.
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