posted by Search
The golden rule in search engine optimization (SEO) is “content is king.” Your content will ultimately make or break your site. You can employ every SEO trick in the book but in the end, without the content to push your site forward, your site will not rank well.
This is where a blog comes in handy. When properly executed, a blog is a living community where content and conversation is constantly flowing. Blogs are not intended to sell a product; they are intended to interact with your audience on a personal level. Users tend to trust a blog more for this very reason. The comment section is an additional boost where you can develop a conversational relationship with your readers. This open communication adds further credibility in your aim to be a good blogger and creates additional content for a search engine will crawl.
Unfortunately, blogs are so prevalent that you now have to differentiate yourself from the crowd. You have to stand up and get noticed. If that’s not currently happening then you’re probably asking yourself one big question: How can I get more traffic to my blog?
Write about topics that interest your audience
This is not to say that what you have to share isn’t valuable and insightful. However, you have to look at the market. Write about topics and terms that are frequently discussed and searched in your industry
The more interesting and thought provoking your content is, the more valuable your traffic will be. Remember this cardinal rule: Write good, informative and solid content.
Find websites your audience visits
The best way to get your audiences’ attention is to find and engage them in their environment. Know what websites they visit and strike up conversations with them there. Find articles or posts and add comments to them. Link to articles that relate to posts you’ve written.
Don’t wait for people to stumble onto your website. Do the work, go find them and get active in the community.
Place social bookmarking links on your site
You need to allow people to find you through various means if you want more blog traffic. You want your readers to share what they’ve read. You want to engage the communities, but more than that you want the communities to engage you.
Facilitate the process by putting social bookmarking links on your website, allowing users to Digg, Stumble, tweet or whatever they find relevant. Use sites that get traffic from your target audience.
Register for blog directories
Sometimes you get lucky and find a website that can help you be seen and find your audience. These sites do require a verification process. For example, PostRank wants you to place a small image on your site somewhere (it looks like this 
) while Technorati wants users to claim their blogs via a claim token, which is a series of letters and numbers similar to BQY9D8B5MVDH, placed in a post and published to prove who you are.
Every site requires something different and each one can provide value for you. Hunt out the ones that are most important to you and your business.
Give it time
A blog is an excellent tool not only as an additional marketing channel, but also as a way to further communicate with your audience. However, without the right content and the proper legwork, your efforts may be wasted.
You have to give the blog time to build and grow. With patience and hard work, you can have the next big thing.
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