Social Media Marketing: How Facebook’s new features will affect your brand and communication efforts

In the past two months, Facebook has implemented a few improvements to their site. Individual users and companies may have already seen the effect of these changes in their Facebook and Internet experience.

We recently discussed the new community pages that allow users to connect on general topics, brands and interests. Community pages, separate from fan pages, will be populated by user-driven content through status updates and profile information.

Continuing to harness the power of user content, the social network has also created the Open Graph API, which will allow any Web page to have the same features of Facebook pages and make the Web more social.

Watch the newest episode of Good Morning Marketers to learn about these features, including the added “Like” button on fan pages.

What do you think of Facebook’s changes?



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