The Modern Muscle X Campaign has struck a chord with all car enthusiasts

Prestolite Performance, a performance autoparts manufacturer, officially launched the Modern Muscle X (MMX) campaign and car giveaway this week.

Whether you are a car enthusiast or a lover of all that’s free, you can enter the sweepstakes on the MMX website for the opportunity to choose one of three 2010 enhanced automotive icons: Ford Mustang, Chevrolet Camaro and Dodge Challenger.

Prestolite Performance purchased the three vehicles earlier this year and their team of engineers has been revamping the cars with parts from the company’s brands including Lakewood, ACCEL, Hays, Mallory and Mr. Gasket. Over the past few months, thunder::tech has been creating materials for the campaign including logo design, naming, web design and development, public relations, social media and more.

Watch the video below, produced by thunder::tech, to get a closer look at these enhanced cars.



Although the contest has just started, the campaign has gotten a lot of buzz in both the automotive and traditional media:
• Crain’s Cleveland Business
• Philadelphia Inquirer
• Performance Business
• After Market News

Get the latest updates on Facebook, Twitter and YouTube as the Modern Muscle X engineers continue to add new brand parts through the course of the campaign, which ends Dec. 30, 2010. The winner will be announced in January 2011 on PowerBlockTV.

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