posted by Public Relations
Misty Fry, public relations and communications manager, “pins” the team faves of 2011.
Although the thunder::tech team spends much more time thinking forward than looking backward, the best part about writing a post to recap the year is seeing just how far the Public Relations and Communications team and the agency as a whole have come!
As Jason mentioned in his previous Account Services post, thunder::tech’s goal is to continue to live out these four guiding principles:
- Create great work
- Provide a high level of customer service
- Lead and support innovation
- Be an educational resource for clients
So, what better way to recap the great year than to review how the PR/Communications team achieved this in 2011? Here’s a quick look at some of our favorites.
Create great work.
Thanks to our awesome clients who allowed us to test the marketing waters with new ideas and tactics, we achieved quite a few client “firsts” and helped create better connections with current and potential customers, fans and influencers. Media relations success stories soared, exciting social media contests and campaigns were launched and community engagement was at an all-time high.
Highlights included:
- Developing and leading the first-ever mom blogger event for Castaway Bay. More than 10 mom bloggers attended a weekend of fun at the indoor waterpark and resort. The event resulted in 16 blog posts that included special giveaways for Castaway Bay, four videos, one week-long blog series and multiple Twitter mentions.
- Increasing media hits for Prestolite Performance by 123 percent compared to 2010.
- Bringing approximately 50 media visitors to Cedar Point during the season to write about the amusement park.
Provide a high level of customer service.
Client trust is important in every department (and heck, every industry) and the PR/Communications team does not take client relationships for granted. To be a true trusted advisor, the team did what it took to get the job done.
In addition to responding to late-night social media queries, fielding client questions and advising on crisis communication issues, the team also:
- Helped secure a Guinness World Record.
- Cleaned bathrooms.
- Gave away a car.
Lead and support innovation.
Being a knowledgeable leader and supporter of innovation is obviously important here at thunder::tech (again, it all goes back to client trust). In this past year, the PR/Communications team made quality R&D time a priority by sitting through more than 30 demos on new products, platforms and technologies. Got a question on the best social media monitoring services such as
Alterian or how to use platforms like
PitchEngine to bolster media relations initiatives? Ask us!
In addition, the team:
- Sent regular emails to our client list alerting them on the latest social media changes or updates, as well as recommendations on how to use that information.
- Got more creative with our media pitches, particularly via email. Thanks to our wonderfully integrated marketing teams, we were able to design and develop some pretty fun, informative emails to attract media attention.
- Led strategy and development of nearly 20 Facebook tabs including writing rules/regulations for contests and defining communication tactics to increase visibility.
Be an educational resource for clients.
The PR/Communications team learned early on that an educated client is a more happy, effective client. This is a win-win for everyone. To help clients take their marketing initiatives to the next level, the team:
- Compiled countless media relations and social media reports that distilled a tremendous amount of data into something that is easy to understand and learn from.
- Took part in thunder::tech’s Marketing Trends Event to educate clients on key marketing themes to look for in the new year.
- Participated in numerous speaking events on topics including social media, media training and how to build an effective resume.
- In addition to all of this, Marissa Mendel joined our team as a PR coordinator, 50 percent of the team bought a new car and were named victors of the pumpkin carving contest. We also invented the concept of the team drunch (you’ll have to ask us the details on this one) and launched @thundertechPR.
Here’s to another great year full of favorites!
About the author::
Misty is the PR and Communications manager at thunder::tech. A lover of good words and fine sentence structure, Misty enjoys watching her team achieve bigger and better goals. When not rocking out to public relations, Misty enjoys the Cleveland food scene, biking to thunder::tech with coworkers and enjoying the view of Downtown Cleveland and Lake Erie from her balcony.
TAGS:
public relations, pr, communications, 2011, 2011 recap, marketing, integrated marketing, social media, social media reporting, social media contests, media relations, media relations reports, trade shows, trade show marketing, social media strategy, sweepstakes, automotive, consumer brands
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