posted by Design
As the leaves turn brilliant shades of PMS 137 and PMS 116, the holiday season is once again sneaking up on us. While everyone is busy looking forward to roasting turkeys and making stuffing, at thunder::tech we're busy thinking up fresh and creative ways to spread our holiday cheer and goodwill to our friends and clients.
Not only are holiday touch points a great way to connect with your clients during a historically slow time of year, but they are also a great way to showcase your innovation and creativity. If you haven't started thinking about the message you want to send as the weather drops into the single digits, there's no time like the present (get it, present?).
The best seasonal ideas are relatable and create a lasting memory for your audience. The most common media for holiday correspondence is old-fashioned snail mail, however, a strong campaign might have printed material and an online component, such as an e-card or video, to reach a broader audience and encourage interaction.
Consider thunder::tech’s card from the 2008 season, based on our fictional employee-stocked rock band, Electric Thunder and the Perkins Avenue Jam Band. Our mailing touch point was in the form of a CD sleeve, complete with titles to our spoofed holiday song tracks such as "O Pop Up Ad, O Pop Up Ad." We also had a MySpace page for the band and a microsite with downloadable audio tracks. While our singing and instrumentals left something to be desired, the end result showed a strongly branded campaign theme and was distributed among multiple channels to make a maximum and memorable impact.
Especially this year, budget can play a factor in deciding how hog wild to go with your holiday greetings. Not everyone has a super talented team of musicians waiting to show off their skills. But never fear, there are a myriad of options available to you. Sometimes the most no-frills execution can lead to the most creative solution. You don't have to create a full-blown Web site to have an online presence—even a Facebook fan page or a splash page with a unique URL can do the trick. The key is to figure out what resources you can dedicate to your holiday communication and use that as your starting point. If your message and theme are strong ones, you'll still grab the interest of your audience.
Think about trends you're seeing in the marketplace and your industry to help develop your holiday message. Eco-friendly is always a popular topic—how about a mailer printed with soy-based inks? Want to let your clients know you've changed offices? Maybe you can kill two birds with one stone this year.
Want to bounce some holiday greeting ideas off of our design team? Leave a comment below or give us a call.
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