posted by Video
YouTube is a great and inexpensive (free, actually) place to host and share your company videos. Additionally, it provides helpful tools to enhance user experience, promote content and analytical tools which track users and gauge responses.
Tags, Geocoding & Captions
The first step in uploading a video is to give it a title, description and tags. Your title and description should clearly describe the video’s content. You can also use the description to add links to your Web site or other items mentioned in the video. Use the tags to add keywords about the video or your company that are not included in the description.
After uploading the video, you should click the "Edit" button to see more options including "Date and Map." Here you can set the date you recorded the video (as it may be different than when you uploaded) and the location of the shoot or your company. This helps users who are searching by location to find your video. Google even has a way to view YouTube videos on a map.
In addition to providing accessibility to the hearing impaired, captions and subtitles can also help with Search Engine Optimization. Google is starting to index caption files that allow a user to find your video by searching for something that was in the video’s dialogue.
Quality
Recently, the video quality on YouTube has dramatically improved. You can now upload full high definition videos to YouTube for playback on fast connections. However, YouTube currently can only play back a lower version of HD. Even if a user has slower connection, uploading a higher quality video will produce better results when scaled down for online viewing. Also consider that YouTube is being integrated into devices like Apple TV, Blu-Ray players and even Internet-connected televisions, so some viewers may be streaming your videos on an HDTV!
Annotations
You may have seen pop-up thought bubbles on YouTube videos. While you've probably seen many bad examples of how to use this feature, there are also some good uses for it, most notably the ability to place links on videos. You can make videos interactive by linking to other videos, channels or playlists as well as providing more information on a specific topic.
Insight
Having detailed demographics and information on user habits is extremely helpful in improving your content and adapting how you market your videos. In addition to total views, YouTube provides information on user location, age groups, gender and how they found your video. Another helpful analytic tool is Hot Spots. This becomes available on videos with a significant number of views. It graphs user attention span throughout your video with a hot/cold graph. This allows you to see which parts of the video are holding viewer attention and when viewers get a little bored and click away or hit fast forward. Review these insights and develop assumptions on why people are interested in your video to create targeted and engaging videos.
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