posted by Search
“What is a search engine?”
This simple question is the most important question a person can ask when beginning the Search Engine Optimization (SEO) process and one that every client should ask their search engine specialist to ensure that their tactics are on target.
A search engine is a tool that delivers information to the user. Search engines attempt to interpret a user’s request, or search term, to deliver the best information. Currently, three big players (Bing, Yahoo! and Google) are competing to set themselves apart as the best search engine. In the end, the tool that can provide the most accurate information is the winner.
The image above provides a visual representation of a search engine. What we see is a user (the fisherman) looking at the Internet (the ocean) using a search engine (a fishing pole) to find a Web site it can use (a fish).Search engines sift through the endless sea of Web sites and information to provide the results you are seeking.
Continuing with the above analogy, search engines strive to create a fishing pole that understands the precise needs of the user. An ideal fishing pole can easily pierce through the ocean to catch the fish it needs.
In the same way, search specialists use SEO to become the appealing fish that is easily found by the fishing pole.
In this we find the connection between both search engines and SEO: both are working to provide the user with results (or a nice evening meal).
Knowing what a search engine is and how SEO works, I encourage you to go to your Web site, look around and ask yourself the following:
1. What are you doing to swim better than your competition?
2. What are you doing to be caught by that search engine?
3. If a user finds your site, are you really going to satiate their appetite or will they have to go fishing again?
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