get::ting answers: an interview with Account Manager Michael Schwabe

posted by Public Relations

In the latest edition of get::ting answers, our public relations intern, Noelle, chats with Account Manager Michael about marketing, boy bands and more.

Noelle: What are some of your daily activities as an account manager?
Michael: I work with both current and prospective clients to identify and strategize how to meet the client’s needs or challenges. I also work with members of each team to develop strategies and tactics to effectively address client needs and concerns.

N: In your opinion, what has been the biggest development in marketing this past year?
M: The realization that social media – for large corporations and small businesses alike – can not only have a large impact on their business, but can be an integrated part of their marketing mix.

N: How do you see for the role of social media and marketing changing in the next two years?
M: I think that within two years, we’ll see many more social platforms and tools arise that will offer niche services to different audiences. Marketing professionals will need to understand how to best maximize each social media platform for various target audiences.

N: What is your favorite Disney movie?
M: Lion King 1½. Do I need to expand on that?

N: What are your favorite fast-food fries:
M: Wendy’s. Well, actually, because I haven’t had them in a while, it’s Rally’s.

N: Who’s better: *NSYNC or Backstreet Boys?
M: *NSYNC of course.
N: Good answer.



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1 Comment(s)


JT said: 

NSYNC?! What? - How did that question make it in the mix.... aren't boy bands all done with their 15 minutes?
October 14, 2009 aP 1:25 PM

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