posted by Accounts
As we continue to feel the effects of the recession and have moved into 2010 looking for recovery, we’ve been discussing innovation more and more both internally and with our clients.
thunder::tech would like you to accept an open invitation, an innovation invitation.
We’ve embraced the idea of innovation this year and look to continue it through 2010. Already we’ve used innovation in a new website design, to update our e-mail newsletter for a friendly look and rethought our monthly marketing video series, “Good Morning Marketers.” We encourage you to bring innovation to your business.
Peter Drucker, the father of business consulting, said:
"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
As Drucker points out, innovation paired with an excellent marketing strategy will grow your business. The importance of innovation in all business and aspects of our lives is critical right now. Innovation takes many forms and can be defined as simply doing something different than the method you have used before.
Many of our clients have innovated by:
- Creating value based line extensions
- Creating financially attractive payment options
- Offering new channels to allow their customers to purchase
- Having a dialogue with customers
- Expanding their physical market reach, even into foreign markets
- Integrating their sales and marketing processes
Perhaps it’s our culture of curiosity or exposure to dozens of industries, but whatever it is, we always challenge ourselves to design better ads, create more functional websites and envision bigger brochures. We also ask about our clients’ business models, test their customer service and toss ideas out to improve their product or business.
If you need help finding ways to innovate or a sounding board to discuss ideas, thunder::tech can help. Even if we do not have an agency of record relationship with you, there are many options to sit down on a regular basis to advise, brainstorm and ultimately innovate your business with you. If you don’t use thunder::tech, find an outside advisor or team to help push you if there’s not enough internal innovation.
Make sure you’re taking time to think about innovation on a regular basis and that you’re working to spread innovation throughout the company. Early in the year is a great time to have department managers brainstorm with their teams on ways they can work differently for the good of the client and company.
It doesn’t matter what industry you’re in, you can innovate and out-market your competition.
If you’re interested in setting up monthly consulting sessions with thunder::tech to cover anything from branding to improving your marketing strategy to social media to improving the selection in your vending machine, give your account manager a call. If you are a new friend interested in this service, please call Kristin at 216-391-2255.
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1 Comment(s)
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Jason Therrien said:
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| As a result of this blog post on innovation, I had an interesting discussion with a client about who should be in charge of innovation within a company. My immediate response was that everyone in an organization should be responsible for innovation. In reality though, it comes down to the culture of a business - top down, consensus driven, etc.
How is innovation driven in your organization?
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| March 23, 2010 aP 12:57 PM
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