Media
posted by Public Relations
An interesting thing happened at Apple in late January: The company issued a press release to announce the availability of iOS 6.1. The software update itself wasn’t exactly a big deal – it brought LTE capabilities to more wireless networks, and allowed users to purchase movie tickets through Siri and download individual songs from iCloud.
But it was particularly because iOS 6.1 wasn’t a big deal that the press release to announce it was.
As Matthew Schwartz wrote on the PR News Blog, Apple has been “notorious for treating PR as a marginal asset, at best.” Schwartz went on to explain that Apple hasn’t felt the need to make announcements for news of this nature in the past.
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thundertech, pr, public relations, Apple, media relations, press release, Media, earned, earned media, relationships, journalist, news, marketing, communicationsLate night just got a little more crowded in 2013. Jimmy Kimmel and his blossoming talk show, Jimmy Kimmel Live! bumped the ever-present Nightline to claim the coveted 11:30 p.m. time slot. So what’s the big deal? The show is only moving up one half-hour. But look at who he is now head-to-head with every night competing for engaged eyes – Jay Leno, David Letterman, Conan O’Brien and the dynamic duo over at Comedy Central, Jon Stewart and Stephen Colbert.
I happen to like Jimmy Kimmel and so do a lot of people in the 18-49 age demographic. But can the time slot attract and hold onto more viewers? What does this mean for ad spend spread across the major networks and basic cable? From a media buying perspective, inventory is available now to reach this new demographic where it didn’t exist before.
The entire late night spectacle intrigues me and so I did some research to see what it was like during a simpler time when there was one King of Late Night.
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thundertech, marketing, ad spend, media buy, Media, spend, buy, ad, advertising, TV, television, spot, commercial, late night, show, prime time, tips, audience, media buying
OK, survey time.
How many tabs do you have open in your Internet browser right now? How many screens are on your desktop? For that matter, are you even reading this at your desk, or are you skimming along with your iPad as you kick back on the couch with the Indians game going in the background?
It’s a mad, mad multitasking world out there, folks. In fact, I –
Hang on just a second. A coworker just emailed me to check the status of a press release. And two Google Alerts popped up letting me know a client had a pair of media hits. And now, according to my instant message feed, somebody from the fifth floor brought doughnuts to the office today!
OK, sorry about that. Now where was I?
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thundertech, public relations, pr, media relations, attention span, multitask, reach, journalist, Media, relations, multitasking, marketing, business, press, news, releaseRecently, thunder::tech had the incredible opportunity to launch a media relations campaign for Cirque du Soleil's signature show Dralion. During it's run at the Cleveland State University Wolstein Center, we were tasked
with generating media awareness in the Cleveland market.
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thundertech, public relations, pr, thunder tech, media relations, Media, dralion, cirque, national, campaign, Cleveland, entertainment, best practice, lessons, tipsFor the past few years, many industry folk have questioned and disputed
the effectiveness of the news release and championed for its demise. The
most recent is eReleases Founder Mike Kennedy who wrote an article
called Why Are Most Press Releases So Awful?
As a public relations professional who works frequently with all kinds of media outlets, I have to disagree.
Although many news releases do leave much to be desired, that doesn’t warrant its removal from the media relations practice.
A few complaints against news releases in the recent article included:
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