marketing
posted by Accounts
During a recent trip to Quicken Loans Arena, I quickly became aware that branding and advertising at arenas, ballparks and stadiums has become almost inescapable. Sponsored sections of the venue, ads on the scoreboard and giveaways sponsored by insurance companies have become the norm; but they have also begun to teeter on overwhelming. It wasn’t until I retreated to the men’s room, away from all of the ads, that I felt a sense of relief (literally). Restrooms have become a place of solace in a world filled with in-your-face media and constant pressure from advertisers. However, if Captive Media has its way, we may lose this once sacred place forever.
The Captive Media system involves a hi-definition screen, mounted at eye level above a urinal. When the urinal is not being used, the screen will show a mixture of content and advertisements. When the urinal is in use, the screen will switch into “gaming” mode, and said user is in for an interaction like none other:
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thundertech, marketing, branding, advertising, advertisements, streaming content, content, Captive Media, bathroom marketing, restroom marketing, media buying, media planning, urinalIf you've been to our office recently, you’ve probably seen our Mobile Testing Lab. We tell everyone about it; clients, partners, students, interviewees, journalists. We really like to talk about it. And we should, it’s really amazing.
We like to show it off
But that's not why we built it. I mean, that’s partially why we built it; we wanted to be able to talk about it. We said it would help show people that we are committed to this whole mobile thing. We said when we pitch a new responsive website or an amazing new mobile app that it would show clients that we knew what we were talking about. We said that it would get people talking. We never thought people would actually use is as much as they do.
It really wasn't that hard
Building a mobile testing lab really sounds like a lot of work. 
- You have to come up with a plan. Sketches help.
- You have to convince a lot of people.
- You have to build it.
- You have to run electrical lines. This is dangerous stuff.
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thundertech, marketing, agency, mobile, testing, lab, device, test, develop, Development, web, website, app, Data, phone, tabletIt's time to get those gardens going, but don't forget about nurturing
your social media—your online profiles need attention to grow! This
month, decorate your desktop with an earthy flower pattern for your
green thumb and another marketing tip that will keep you on your toes.
Download our May wallpaper to your desktop or mobile device.
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thundertech, design, wallpaper, April, 2013, spring, free, download, background, mobile, calendar, marketing, marketing tip, garden, gardening, flowers, plant, spring, social media, LinkedInIt’s time for another monthly roundup of social media news. From Foursquare updates to an introduction to Facebook Home, keep reading for a quick overview of the latest social media changes and what they mean to marketers.
Foursquare updates will offer data to advertisers
Foursquare has done marketers and business owners a solid.
Now when users launch the Foursquare app on their phones, the first thing they’ll see will be the option to explore the opportunities around their current location. This will include showing current business specials nearby. The Explore update features a quick way for users to see what’s interesting around them and a much easier-to-navigate search and filter option.
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thundertech, social media, foursquare, business, marketing, digital, Facebook, insights. brands. PTAT, people talking about this, analytic, stat, friends of fans, facebook home, ship my pants, video, ad, commercial, kmart, viral, androidWe often read articles and attend seminars on the topic of SEO and how a marketer can best execute it. The problem is that many firms and people tend the feel that once they have the initial idea of SEO, nothing will change; it will not evolve or adapt. This is ultimately where they begin to lead clients, listeners and readers horribly astray. The latest such article was written for Financial Planning and delves very heavily into “keyword use.”
Sadly, the ideas stated in the above article have been ones that good SEOs have moved on from in the past couple of years. We’ve learned that there is no magic number for keywords, no golden ratio, nothing that says “if you use a keyword this percentage, you will have solid value in rankings.” One needs to look no further than Matt Cutts, head of Web spam at Google, in this video from 2011:
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thundertech, SEO, optimization, keyword, Google, matt cutts, web, content, search, engine, optimization, marketing, social media, call, action
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