branding

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Now THAT’S Streaming Content

posted by Accounts

During a recent trip to Quicken Loans Arena, I quickly became aware that branding and advertising at arenas, ballparks and stadiums has become almost inescapable. Sponsored sections of the venue, ads on the scoreboard and giveaways sponsored by insurance companies have become the norm; but they have also begun to teeter on overwhelming. It wasn’t until I retreated to the men’s room, away from all of the ads, that I felt a sense of relief (literally). Restrooms have become a place of solace in a world filled with in-your-face media and constant pressure from advertisers. However, if Captive Media has its way, we may lose this once sacred place forever.

The Captive Media system involves a hi-definition screen, mounted at eye level above a urinal. When the urinal is not being used, the screen will show a mixture of content and advertisements. When the urinal is in use, the screen will switch into “gaming” mode, and said user is in for an interaction like none other:

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A look at Super Bowl ads, past & present

posted by Design

Last night’s big game gave people a lot to talk about, but as always, offices everywhere are abuzz about everyone’s favorite (and least favorite) Super Bowl commercials.

Here at thunder::tech headquarters, we decided to take our day-after analysis one step further with our look at some of America’s favorite brands. Check out our department managers' takes on some of this year's commercials - and their counterparts from five (and, when applicable, 10) years ago.

• Budweiser
  
• Pepsi
• Go Daddy
• Tide

Budweiser – Melanie Eyerman, Communications team manager

The iconic Budweiser Clydesdales first appeared in the “Extra Point” Super Bowl commercial in 1996 and have been a staple in the big game ever since.

In the 2003 and 2008 spots, Budweiser humanized the horses, a zebra and a dog to give them a personality and get a good chuckle from viewers. From a zebra “under the hood” for the official review in the Clydesdales football game to a Dalmatian training a horse through a Rocky-inspired montage, Budweiser created memorable ads that they hoped would inspire us all to buy from the King of Beers.

What Budweiser didn’t do was slap us in the face with too much branding; something Budweiser has been sensitive to in the past (see the 9/11 Clydesdale commercial), but some could argue the Clydesdales themselves are recognition enough. There also wasn’t a strong call to action in the ads either. It seems they were just hoping to generate overall awareness, not encourage the viewer to further engage with the brand.
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From SEO and social media to advertising and mobile apps, we did it all in 2012

posted by Public Relations

What can you do in two minutes? We share highlights from our successful past year in our 2012 Portfolio Reel in 120 seconds.

Whether we were creating social media strategies and filming commercials or launching media relations campaigns and developing mobile websites, we kept busy in 2012.

See what your favorite integrated marketing agency accomplished last year:

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A Case for a Budget Line Item for Marketing Experimentation

posted by Accounts

As we close the books on 2012 and head into 2013, thunder::tech continues to promote an important budgetary line item that is typically neglected. In this time of fast and exponential shifts in marketing, don’t forget to include a place for experimentation in your budget.

Looking back on 2012, who could have predicted:

• The B2C explosion on Pinterest this year?
• How many companies were closely relating search and social efforts at the beginning of the year, versus how we look at it now?
• The meteoric rise over the past 12 months of:
• Tablets
• Digital signage
• Enterprise apps
• Video consumption
• The mainstreaming of Responsive Web Design (RWD) techniques?

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thunder::tech hosts fourth-annual Marketing Trends Event

posted by Public Relations

On Nov. 13, 2012, thunder::tech invited area marketing professionals to our fourth-annual Marketing Trends Event in Downtown Cleveland. We presented 10 emerging marketing trends for 2013 and shared insights on how brands can implement and benefit from these concepts in the coming year.

thunder::tech representatives highlighted trends that fall into three categories: Strategizing your process, sizing up your data and socializing your brand. Watch this one-minute video for a brief recap of the presentation.
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